B2B Marketing Leader

4 weeks ago

Boca Raton, Florida, United States Shoes For Crews Full time

About the Role:

We are seeking a highly skilled B2B Marketing Manager to join our team at Shoes For Crews North America, LLC. As a key member of our marketing team, you will be responsible for executing short-term plans and defining long-term strategies for our B2B and B2B2C customer segments.

Key Responsibilities:

  • Develop and execute effective communications and messaging strategy across channels and customer journeys for our B2B corporate, unit-level, and end-user audiences.
  • Leverage and integrate various digital and traditional touchpoints, including email, SMS, direct mail, paid media, social, and website, to drive sales and engagement.
  • Activate and drive awareness of our safety footwear program at the unit level across the US and Canada.
  • Work with the Sales Team in developing relevant content and sales enablement tools for key segments along the customer journey.
  • Manage the B2B marketing calendar and marketing workflows for omnichannel campaigns, ensuring the latest activities are flawlessly executed and shared with relevant stakeholders.
  • Leverage data and analytics to measure results, gain insights into campaign performance, and optimize channel performance.

Requirements:

  • Bachelor's Degree in marketing, business, or general management. MBA a plus.
  • ~5+ years B2B and end-user marketing strong digital and traditional marketing experience with proven expertise and effectiveness across audiences and channels (Email, SMS, website, social, paid media, direct mail, etc.).
  • ~ Experience building compelling campaigns and content that support the brand and resonate with relevant audiences.
  • ~ Unit-level and franchise marketing experience a plus. Excellent presentation, communication, and writing skills.
  • ~ Microsoft Office experience, including Word, Excel, and PowerPoint. Experience with Salesforce, CRM tools and Google Analytics preferred.

About Us:

Shoes For Crews provides equal employment opportunities to all employees and employment applicants without regard to unlawful consideration of sex, sexual orientation, gender (including gender identity and/or expression), pregnancy, race, color, creed, national or ethnic origin, citizenship status, religion, disability, marital status, age, genetic information, veteran status or any personal attribute or characteristic that is protected by applicable local, state or federal laws.

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