Strategic Partnership Coordinator
3 weeks ago
About the Role:
Bally's Corporation is seeking a highly skilled Media Planning and Buying Specialist to join our team. As a key member of our sales team, you will be responsible for planning, managing, and executing online marketing and media strategies to maximize client business objectives.
Responsibilities:
- Develop and execute online marketing and media plans to meet client business objectives
- Manage day-to-day client relationships and build strong relationships with clients
- Accountable for each assigned marketing/media project and each phase of the online marketing/media process
- Responsible for relationship with third-party vendors and maintaining up-to-date knowledge of their offerings
- Develop sales strategies to be used in media kits for client presentations
- Manage deadlines and workflow, including calendars, budgets, and meetings
- Ensure all digital campaigns are live, including collection of assets and liaison with Ad Ops
- Lead the monitoring and reporting of campaign performance and proactively communicate any issues to internal team and client
- Manage all campaigns, including reporting, bid management, inventory forecasting, and analysis
- Develop reporting schedules and campaign maintenance process for all advertisers
- Communicate client-reporting requirements and provide full campaign accountability
- Serve as a point of contact for problem escalation and demonstrate exceptional client interaction skills
Requirements:
- Bachelor's degree in business, communications, digital media, advertising, marketing, or other business-related field
- 4-6 years of experience in media planning and/or buying
- Strong, self-driving energy and upbeat, optimistic approach to the role
- Excellent written and verbal communication skills
- Ability to work in a fast-paced environment, manage multiple accounts, and meet deadlines
- Strong attention to detail and proficiency in Word, Excel, and PowerPoint
- Strong knowledge of media buying cycles, experience building media valuations across linear, digital, and social
- Comfort with data, analytics, and measurement and the ability to develop and articulate strategic insights
What We Offer:
- Competitive salary with annual performance reviews
- Comprehensive health coverage plan that includes medical, dental, and vision
- 401(K)/Company Match
- Employee Stock Purchase Plan
- Access to Perks and Childcare discounts
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