Thought Leader Liaison
4 weeks ago
As a Thought Leader Liaison, you will be responsible for building and maintaining relationships with key thought leaders and influencers in the Neuroimmunology Business Unit. This will involve creating and executing local peer-to-peer strategies in coordination with national and regional strategic marketing and sales business plans.
Key Skills:
Significant customer-facing time, building relationships with existing and new thought leaders for involvement in current and future commercial activities
Creates local peer to peer strategies in coordination with national and regional strategic marketing and sales business plans.
Liaise with sales and marketing to ensure thought leader concerns/needs are addressed in a timely and thorough manner
Collaborates closely with the Amgen advocacy team to develop relationships with key physician and patient organizations
Creates and executes short term and long-term KOL engagement plans.
Captures, synthesizes and shares key thought leader insights to help shape brand strategy and prepare for future life cycle management and competitor entry into the marketplace
Identifies evidence gaps across product and disease education through appropriate thought leader discussions and podium observations.
Disseminate thought leader insights to broader Amgen stakeholders, including marketing, sales, market access to drive development of new strategies and tactical approaches and to ensure a comprehensive view of market trends is integrated into overall planning
Coordinate leadership interactions at all assigned national/regional, state society conferences
Initiates and pursues opportunities to involve Amgen in meaningful programs with thought leaders to ensure Amgen is strategically and strongly positioned in the market
Assists with speaker events, including selection of speakers, training for speakers and reviewing current speaker programs ensuring consistent messaging and compliant execution
Collaborates with marketing team on peer to peer programs including speaker training programs and contributes to ongoing refinement of U.S. speaker bureau
Contributes to content development by providing customer insight and perspective, increasing program impact & relevance
Requirements:
Doctorate degree and 2 years of marketing or sales experience
Or
Master's degree and 4 years of marketing or sales experience
Or
Bachelor's degree and 6 years of marketing or sales experience
Or
Associates degree and 10 years of marketing or sales experience
Or
High school diploma / GED and 12 years of marketing or sales experience
Preferred Qualifications:
Customer facing pharmaceutical or biotech industry experience (field sales, product marketing, medical or clinical experience in the same or related therapeutic area) is required
Experience in the rheumatology and/or gastroenterology therapeutic area, strongly preferred
Clinical experience in rare diseases or specialty biologics strongly preferred
Thought leader or demonstrated KOL leadership experience a plus
Proven track record of consistent achievement or exceeding expectations in assigned responsibilities, goals, objectives and any other relevant metrics, especially involving cross functional matrix teams
Previous experience in multiple commercial functions beneficial
Demonstrated experience customizing and executing timely action plans across various initiatives
Demonstrates leadership, strategic agility and persuasive aptitude
Exceptional ability to collaborate and/or lead cross functional teams
Ability to present ideas effectively by consolidating and customizing information
Strong organizational, analytic and time management planning skills
Exceptional clinical/business acumen
Travel Requirements: Willingness to travel up to 80% of the time, inclusive of conferences on weekends, overnight programs as well as attendance at key internal meetings
Individual must reside within territory boundaries given travel requirements
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