Healthcare Marketing Specialist

2 months ago


Philadelphia, Pennsylvania, United States VITA BLUE HOMECARE LLC Full time
Job Overview

Position Summary:
We are seeking a dedicated full-time Home Care Liaison/Marketer to enhance our outreach efforts. The successful candidate will possess substantial experience in both B2B and B2C marketing, focusing on building strong networks and relationships. While experience in healthcare marketing is advantageous, we are open to applicants with a solid background in sales and marketing across various sectors.

Primary Responsibilities:

  • Actively connect with healthcare providers, medical professionals, clinics, caregivers, clients, and eldercare organizations to foster Home Care Staffing opportunities.
  • Achieve or surpass set goals for client referrals from professional sources.
  • Manage incoming inquiries and follow up on previous leads, utilizing outbound calls for caregiver recruitment.
  • Represent Vita Blue Home Care with professionalism and expertise within the healthcare sector.
  • Advocate for agency services and enhance relationships with current referral sources.
  • Identify, cultivate, and engage in marketing initiatives within the community.
  • Build and sustain rapport with healthcare professionals in the designated area.
  • Coordinate Initial Intake visits with clients, either in-person or virtually.
  • Develop Assessments and Care Plans for all new clients.
  • Facilitate care coordination and assist Case Management with client scheduling.
  • Support in resolving client concerns and ensuring proper documentation is maintained.

Required Qualifications:

  • A minimum of 3 years of demonstrated sales experience in generating new business, ideally within the healthcare field.
  • Proven ability to generate leads, track referrals, manage a sales territory, and cultivate relationships with both new and existing contacts.
  • Exceptional persuasive and educational writing and speaking abilities.
  • Confidence in closing deals and soliciting business.
  • Possession of a valid driver's license, reliable transportation, and appropriate insurance.


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