Marketing Communications Specialist
4 days ago
Gerflor Usa, Inc. is seeking a highly skilled Marketing Communications Specialist to join our team in Philadelphia. As a key member of our marketing team, you will be responsible for creating and executing marketing communication programs to promote our brand and business.
Key Responsibilities:- Develop and manage a mix of marketing campaigns to develop brand and product awareness and create demand within targeted segments and audiences.
- Act as owner of our online presence, developing and executing website content, designing customer user experience, and maintaining online sales platforms.
- Manage and maintain integration of online sales processing and product inventory systems.
- Responsible for our social media platforms, creating strategies and developing content within corporate guidelines to increase engagement with our target audience.
- Develop content and manage all digital marketing strategies and campaigns to increase brand recognition, website traffic, and visibility.
- Manage product marketing and content development, including packaging, instructions for use, and cross-promotions.
- Coordinate content development and editing of print production collateral, sample binders, brochures, direct mail, sales tools, and on-brand materials.
- Track media calendar and evaluate opportunities for earned media to increase brand exposure.
- BA in Marketing, Communications, Design, or related field.
- 3 years of experience in a similar role.
- Proven understanding of digital marketing and analytics.
- Project management, budgeting, and outside vendors management experience.
- Content development experience and implementation of social media strategies.
- Proficient in use of Microsoft Word, Excel, PowerPoint, and CRM.
- Proven experience in updating website within a Content Management System.
- Strong verbal and written communication and editing skills.
- Strong organizational skills and ability to manage multiple projects, prioritize, and meet deadlines.
- Medical, Dental, and Vision insurance.
- Health Savings Accounts (including EMPLOYER contributions), and Flexible Spending Accounts.
- 100% EMPLOYER PAID life, short-term disability, and long-term disability insurances.
- 401K plan with generous company match.
- Financial wellness planning (Employer paid).
- Paid time off and paid holidays.
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