Marketing Communications Specialist

4 days ago


Philadelphia, Pennsylvania, United States Gerflor Usa, Inc. Full time
Marketing Communications Specialist

Gerflor Usa, Inc. is seeking a highly skilled Marketing Communications Specialist to join our team in Philadelphia. As a key member of our marketing team, you will be responsible for creating and executing marketing communication programs to promote our brand and business.

Key Responsibilities:
  • Develop and manage a mix of marketing campaigns to develop brand and product awareness and create demand within targeted segments and audiences.
  • Act as owner of our online presence, developing and executing website content, designing customer user experience, and maintaining online sales platforms.
  • Manage and maintain integration of online sales processing and product inventory systems.
  • Responsible for our social media platforms, creating strategies and developing content within corporate guidelines to increase engagement with our target audience.
  • Develop content and manage all digital marketing strategies and campaigns to increase brand recognition, website traffic, and visibility.
  • Manage product marketing and content development, including packaging, instructions for use, and cross-promotions.
  • Coordinate content development and editing of print production collateral, sample binders, brochures, direct mail, sales tools, and on-brand materials.
  • Track media calendar and evaluate opportunities for earned media to increase brand exposure.
Requirements:
  • BA in Marketing, Communications, Design, or related field.
  • 3 years of experience in a similar role.
  • Proven understanding of digital marketing and analytics.
  • Project management, budgeting, and outside vendors management experience.
  • Content development experience and implementation of social media strategies.
  • Proficient in use of Microsoft Word, Excel, PowerPoint, and CRM.
  • Proven experience in updating website within a Content Management System.
  • Strong verbal and written communication and editing skills.
  • Strong organizational skills and ability to manage multiple projects, prioritize, and meet deadlines.
We Offer:
  • Medical, Dental, and Vision insurance.
  • Health Savings Accounts (including EMPLOYER contributions), and Flexible Spending Accounts.
  • 100% EMPLOYER PAID life, short-term disability, and long-term disability insurances.
  • 401K plan with generous company match.
  • Financial wellness planning (Employer paid).
  • Paid time off and paid holidays.


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