Digital Marketing Specialist Organic

2 days ago


Philadelphia, Pennsylvania, United States Temple Health Full time
Job Title: Digital Marketing Specialist Organic

Reporting to the Senior Digital Marketing Manager, this position is responsible for the coordination, building, testing, and reporting of data-driven digital content for the Temple Health website and growth-focused landing pages.

Key Responsibilities:
  • Coordinate with the digital marketing and service line marketing teams, clinical, administrative, IT, and third-party developers to maintain, monitor, and grow Temple Health website performance.
  • Ensure alignment with overarching brand goals.
  • Develop and implement digital content strategies to drive engagement and conversions.
  • Collaborate with cross-functional teams to design, develop, and deploy digital content.
  • Monitor and analyze website performance using Adobe Customer Journey Analytics or similar tools.
Requirements:
  • Bachelor's Degree in Digital Marketing, Journalism, Communications, or related field.
  • 3 years of experience in a related role.
  • Excellent project management, communication, and organizational skills.
  • Experience using Content Management Systems such as Drupal.
  • Experience supporting website design/development initiatives.
  • Experience with search engine optimization (SEO) standards and practices.
About Temple Health:

Temple Health is a dynamic network of outstanding hospitals, specialty centers, and physician practices that is advancing the fight against disease, pushing the boundaries of medical science, and educating future healthcare professionals.

Temple Health consists of Temple University Hospital (TUH), Fox Chase Cancer Center, TUH-Jeanes Campus, TUH-Episcopal Campus, TUH-Northeastern Campus, Temple Physicians, Inc., and Temple Transport Team.

Temple Health is proudly affiliated with the Lewis Katz School of Medicine at Temple University.

To support this mission, Temple Health is continuously recruiting top talent to join its diverse, 10,000-strong workforce that fosters a healthy, safe, and productive environment for its patients, visitors, students, and colleagues alike.

At Temple Health, we are committed to setting new standards for preventing, diagnosing, and treating major diseases in our community and across the nation.

We achieve this goal by investing in our employees' success through staff and leadership development.

Our recruitment strategy is to attract and retain a diverse, high-performing workforce that fosters a healthy, safe, and productive environment for our patients and colleagues alike.



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