Digital Marketing Specialist Organic

3 days ago


Philadelphia, Pennsylvania, United States Temple Health Full time
Job Title: Digital Marketing Specialist Organic

As a Digital Marketing Specialist Organic at Temple Health, you will play a critical role in coordinating, building, testing, and reporting data-driven digital content for our website and growth-focused landing pages.

You will work closely with our digital marketing and service line marketing teams, as well as clinical, administrative, IT, and third-party developers to maintain, monitor, and grow Temple Health's website performance, ensuring alignment with our overarching brand goals.

Key Responsibilities:
  • Coordinate with cross-functional teams to develop and implement digital marketing strategies
  • Build and maintain digital content, including website pages and landing pages
  • Test and report on digital content performance, using data to inform future decisions
  • Collaborate with third-party developers to ensure seamless integration of digital content
  • Support website design and development initiatives, including quality assurance testing and content planning
  • Stay up-to-date with search engine optimization (SEO) standards and best practices
Requirements:
  • Bachelor's degree in Digital Marketing, Journalism, Communications, or related field
  • 3 years of experience in a related role, with a strong track record of project management, communication, and organizational skills
  • Experience using Content Management Systems, such as Drupal
  • Experience supporting website design and development initiatives, including coordinating with third-party developers
  • Experience with SEO standards and practices
  • Preferred experience with Adobe Customer Journey Analytics or similar tools and Google My Business
About Temple Health:

Temple Health is a dynamic network of outstanding hospitals, specialty centers, and physician practices that is advancing the fight against disease, pushing the boundaries of medical science, and educating future healthcare professionals.

We are committed to setting new standards for preventing, diagnosing, and treating major diseases in our community and across the nation.

Our recruitment strategy is to attract and retain a diverse, high-performing workforce that fosters a healthy, safe, and productive environment for our patients and colleagues alike.

We are an Equal Opportunity Employer, committed to diversity and inclusion in all aspects of our organization.



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