Digital Marketing Specialist Organic
2 days ago
As a Digital Marketing Specialist Organic, you will play a key role in the coordination, building, testing, and reporting of data-driven digital content for the Temple Health website and growth-focused landing pages.
You will work closely with the digital marketing and service line marketing teams, clinical, administrative, IT, and third-party developers to maintain, monitor, and grow Temple Health website performance, ensuring alignment with overarching brand goals.
Key Responsibilities:
- Coordinate the development and implementation of digital marketing strategies to drive organic growth.
- Build and maintain relationships with internal stakeholders to ensure alignment and effective communication.
- Monitor and analyze website performance metrics to inform data-driven decisions.
- Collaborate with cross-functional teams to develop and implement content marketing strategies.
Requirements:
- Bachelor's degree in Digital Marketing, Journalism, Communications, or related field.
- 3 years of experience in a related role, with a proven track record of excellent project management, communication, and organizational skills.
- Experience using Content Management Systems such as Drupal.
- Experience supporting website design/development initiatives, including coordinating with third-party website developers, quality-assurance testing, and content planning/placement.
- Experience with search engine optimization (SEO) standards and practices.
- Preferred experience with Adobe Customer Journey Analytics or similar tool and Google My Business.
About Temple Health:
Temple Health is a dynamic network of outstanding hospitals, specialty centers, and physician practices that is advancing the fight against disease, pushing the boundaries of medical science, and educating future healthcare professionals.
Temple Health consists of Temple University Hospital (TUH), Fox Chase Cancer Center, TUH-Jeanes Campus, TUH-Episcopal Campus, TUH-Northeastern Campus, Temple Physicians, Inc., and Temple Transport Team.
Temple Health is proudly affiliated with the Lewis Katz School of Medicine at Temple University.
At Temple Health, we are committed to setting new standards for preventing, diagnosing, and treating major diseases in our community and across the nation.
We achieve this goal by investing in our employees' success through staff and leadership development.
Our recruitment strategy is to attract and retain a diverse, high-performing workforce that fosters a healthy, safe, and productive environment for our patients and colleagues alike.
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