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Brand Media Strategy Manager

2 months ago

New York, New York, United States Angi Full time
About Angi

Angi is a leading home services platform that connects homeowners with qualified service professionals. Our mission is to become the go-to destination for all home-related needs, providing solutions for financing, booking, and managing home services.

Marketing Team

The Marketing team at Angi is dedicated to sharing our value with the world. We're a team of passionate professionals who understand our consumers and their desires, and we design communications and place ads in the most relevant spots to reach and engage our audience.

Brand Media Team

The Brand Media team plays a crucial role in driving effective media strategies to reach and engage our audience. We're seeking a highly motivated, experienced, and data-driven media professional to help build and be a part of a world-class media team.

Job Summary

We're looking for a Media Strategy Manager to work closely with our Senior Director of Brand Media Buying & Strategy. The ideal candidate will have 4-7 years of media planning experience, with a proven track record of managing large media budgets and high-performance expectations.

Responsibilities
  • Build partnerships with our Senior Negotiator to apply marketplace pricing & trends to media strategy
  • Work closely with marketing analytics and data science teams to develop insights & manage the buy implications of performance
  • Understand and react to changes in media landscapes
  • Collaborate with the Sr. Director and Associate to identify, develop, and implement the 2025 brand media strategy and 2024 testing opportunities
  • Conduct various R/F scenarios to understand how changes in media mix and budget will impact the holistic budget and goals
  • Understand media consumption patterns and how shifts affect the overall offline media plan
  • Ongoing budget allocation & maintenance
  • Work cross-functionally with creative & buying teams to ensure proper trafficking communication is in place (spot estimates, deadlines, etc.)
Requirements
  • 4-7 years of media planning experience; experience with response/metrics-focused brands preferred
  • 2+ years of management experience, as you will be managing a junior strategist
  • Proven success in managing large media budgets with high-performance expectations
  • A solid mastery of the nuts and bolts of media planning through all phases (planning, buying & post)
  • Experience with direct response TV, upfront TV, Radio, Streaming Audio, and Streaming TV planning
  • Proficiency with analytics tools such as Microsoft Excel and PowerPoint, and data visualization tools such as Looker
  • Strong analytical skills with the ability to interpret data, analyze trends, and draw actionable insights
  • Proficiency with Nielsen products (reach/frequency/planning), iSpot, AdIntel, Kantar, and Simmons/MRI
What We Offer
  • The salary band for this position ranges from $75,000 - $130,000, commensurate with experience and performance
  • Competitive year-end performance bonus & equity package
  • Full medical, dental, vision package to fit your needs
  • Flexible vacation policy; work hard and take time when you need it
  • Pet discount plans & retirement plan with company match (401K)
  • The rare opportunity to work with sharp, motivated teammates solving some of the most unique challenges and changing the world