Senior Marketing Executive

2 weeks ago

Florence, Kentucky, United States Vibra Healthcare, LLC. Full time
Position Overview

Elevate Your Career with Vibra Healthcare

We are in search of a Senior Marketing Executive to enhance our leadership team.

Company Overview

Vibra Healthcare is dedicated to providing exceptional rehabilitative services, focusing on helping individuals regain their independence following injuries or illnesses. Our facilities are designed to foster a supportive and engaging environment for both patients and staff.

Key Responsibilities

The Senior Marketing Executive will be accountable for crafting a comprehensive marketing strategy, overseeing the marketing and strategy team, and managing client relationships across designated facilities. This role involves the development of detailed business growth plans, along with the creation of quarterly and annual strategic initiatives aimed at enhancing market presence.

As a pivotal field-based position, the individual will be tasked with nurturing and expanding inpatient and outpatient referrals, ensuring adherence to regulatory standards across various care levels. The role also encompasses the management of marketing tracking systems, the intake process, payer relations, and community outreach efforts.

Leadership responsibilities include recruiting, developing, and retaining a high-performing marketing team. The Senior Marketing Executive will provide guidance, training, and support to foster strong relationships and achieve business objectives within assigned regions.

Key functions also involve driving lead generation, identifying new market opportunities, and preparing proposals. The ideal candidate will employ strategic thinking and decisive execution to surpass revenue and admission targets.

Qualifications:
  • Bachelor's Degree or equivalent experience in a relevant field is required.
  • A minimum of five (5) years of marketing and leadership experience within a healthcare setting is essential.
  • Demonstrated supervisory and leadership capabilities are necessary.
  • A valid driver's license is required, along with the ability to travel using available transportation.
Preferred Skills:
  • A Master's Degree is advantageous.
  • Proven ability to effectively lead a team.
  • Competence in analyzing market trends and developing strategic marketing plans.
  • Strong interpersonal skills to maintain positive relationships.
  • Results-oriented, innovative thinker with a commitment to achieving goals.
  • Excellent communication skills, both written and verbal, with the ability to influence and motivate others.
  • Professional demeanor and knowledge of compliance standards.
  • Strong organizational and analytical abilities.
  • Proficient in relevant software applications.
  • Commitment to maintaining a drug-free workplace.
Employee Benefits

At Vibra Healthcare, our employees are our most valuable asset. We are committed to providing comprehensive benefits that support our staff and their families.

  • Medical insurance options including PPO and HMO plans.
  • Complimentary prescription plans.
  • Dental and vision coverage.
  • Life and disability insurance.
  • Employee Assistance Programs.
  • Flexible spending accounts and 401K matching.
  • Tuition reimbursement for continuing education.
  • Work-life balance initiatives.

At Vibra Healthcare, we prioritize patient care and employee development, fostering a culture of engagement, diversity, and advocacy. Our mission is to empower our staff and support their professional growth within our organization.

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