Digital Marketing Campaign Manager

3 weeks ago


Reston, Virginia, United States Fund Launch Full time

Job Title: Digital Marketing Campaign Manager

About the Role:

We are seeking a skilled Digital Marketing Campaign Manager to lead our digital marketing efforts. As a key member of our team, you will be responsible for managing and optimizing digital marketing campaigns across various platforms.

Key Responsibilities:

  • Campaign Strategy & Management: Develop and execute digital marketing strategies to drive results and improve customer acquisition.
  • Data-Driven Optimization: Analyze campaign performance metrics to make informed decisions and drive growth.
  • Segmentation & Lead Nurturing: Develop targeted segments and tailored content strategies to nurture leads and improve conversion rates.
  • Landing Page & CRO: Conduct A/B testing and optimize landing pages to increase conversion rates and enhance the user experience.
  • Media Buying: Work closely with the media buying team to leverage key ad platforms and ensure a balance between scalability and efficiency.
  • Email & Content Performance: Monitor and improve email marketing performance to enhance open and click-through rates.

Requirements:

  • Proven experience in managing and optimizing digital marketing campaigns.
  • Strong understanding of analytics, data segmentation, and performance reporting.
  • Hands-on experience with landing page optimization, conversion rate optimization (CRO), and A/B testing.
  • Knowledge of paid media platforms and retention strategies.
  • Drive, passion, and hunger for growth.
  • Remarkable over-communication skills and a results-oriented mindset.
  • This role is perfect for a detail-oriented digital marketing expert who thrives on data and is passionate about driving results.

About Fund Launch:

We are a fast-growing startup with a dynamic and innovative environment. If you are a motivated and results-driven individual who is passionate about digital marketing, we encourage you to apply for this exciting opportunity.

Starting salary $65,000-$75,000 depending on experience.



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