Senior Marketing Director

3 days ago


Chicago Illinois, United States Adtalem Global Education Full time
Job Summary

We are seeking a highly skilled Senior Marketing Manager to join our team at Adtalem Global Education. The successful candidate will be responsible for driving marketing efforts to increase brand reputation and enrollments in University programs.

Key Responsibilities
  • Develop and execute cross-functional marketing strategies to drive business growth and brand awareness.
  • Collaborate with internal stakeholders to implement marketing plans and ensure alignment with business objectives.
  • Manage marketing budgets and track expenses to ensure effective use of resources.
  • Develop and analyze inquiry-generating campaigns and events to support enrollment goals.
  • Manage content calendars, communication plans, and consumer-facing content to ensure consistency and quality.
  • Partner with product management teams to develop and implement ad-hoc marketing programs aligned with growth goals.
  • Implement special projects, market tests, and support high-priority programs to drive business results.
  • Ensure all communications are compliant with brand guidelines and regulatory requirements.
  • Measure and report on marketing activity results to inform future strategy.
  • Work with external vendors (PR and Ad agencies) as needed to support marketing initiatives.
Requirements
  • Proven experience in marketing leadership roles, with a focus on brand development and growth.
  • Strong understanding of marketing strategies, tactics, and metrics.
  • Excellent communication and project management skills.
  • Ability to work collaboratively with cross-functional teams.
  • Strong analytical and problem-solving skills.


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