Senior Director Search Performance Marketing

1 week ago

chicago, United States Empower Media Full time

SENIOR DIRECTOR, SEARCH PERFORMANCE MARKETING


About Empower Media

Empower is America’s largest woman-owned media agency. We develop proactive partnerships with our clients, leaning into the mantra of "What If". We challenge the status quo and uncover incremental sources of growth through proprietary technology. We put brands in attention-grabbing environments, capturing consumers hearts, minds and wallets. All in service of delivering results today and creating deeper longer-term consumer connections which drives our clients' business. We don’t believe winning today is enough. We believe in owning tomorrow, achieved by a mindset of Grow Fearlessly.


JOB TITLE: Senior Director - Search, Performance Marketing

DEPARTMENT: Investment - Performance Marketing

REPORTS TO: VP, Performance Marketing

PURPOSE: Responsibility and accountability in supporting paid search performance marketing efforts of the agency’s clients, report out on campaign findings and opportunities, help to optimize campaigns and drive departmental campaign initiatives while leading and coaching broader search team

CORE RESPONSIBILITIES:

  • In charge of development and implementation of client strategic search initiatives
  • Work across paid search marketing management platforms
  • Specifically: Google Ads, Bing Ads, Amazon Ads, Walmart Connect, and others
  • Plan and build digital strategic search initiatives within above platforms (incl search, video, and display)
  • Verify and execute campaigns (including paid search accounts, analytics, etc.)
  • Monitor campaigns and ensure metrics are tracking properly, including pacing and budget adjustments
  • Communicate out on results and recommendations across teams to improve campaigns
  • Work with internal team to optimize budgets and maximize digital campaign effectiveness through A-B testing, innovative executions, etc.
  • Assist in developing and building presentation decks for client meetings
  • Developing and building presentation decks for client meetings
  • Client communication and presentations
  • Work with vendor partners (Google, Microsoft, etc.) to optimize campaigns and bring forward best-in-class campaign solutions


CORE COMPETENCIES:

  • 6+ years of search campaign stewardship necessary
  • Ability and comfort to effectively present information in a one-on-one and/or group setting within the organization
  • Excellent oral and written communication skills
  • Strategic thinking skills
  • Ability to read, comprehend and write instructions, short correspondence and memos.


KEY PERFORMANCE INDICATORS:

  • Meeting client goals and KPIs through digital performance campaigns
  • Optimizing campaigns and translating results across internal and external clients
  • Delivering strategic decks outlining digital recommendations and expected results
  • Digital campaign quality & delivery
  • Peer/staff advocacy and education

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