Senior Director, Marketing
6 days ago
BEING PART OF THE TEAMOur business is a team sport that began on a field with baseballs and bats and has evolved into one of the most recognizable brands in sports and entertainment through Cubs baseball and live events. Our success is driven by our people, who work to create and inspire change in an engaging, collaborative and inclusive environment. As a team, we continue to build a culture on and off the field that delivers unforgettable experiences for one another, our fans and community. In support of that effort, we expect associates to work primarily in our office. Are you ready to be part of it?
OUR STORYMARQUEE DEVELOPMENT is a full-service real estate firm that specializes in mixed-use sports and entertainment districts. We strategically manage every aspect of a sports-adjacent mixed-use development with a best-in-class ability to curate the experience for a team, fans and community. By bringing bring a sports-operational mindset to traditional real estate development, we focus on the critical integration of team operations and real estate to ensure the experience amplifies the brand of the district, while complementing and protecting the team brand to maximize long-term franchise value.
HOW YOUâLL CONTRIBUTE:Marquee Development is a full-service real estate developer and event firm. Born from professional sports ownership, their strategic operations and hospitality expertise create district spaces and events that delight neighbors and visitors throughout the year.â¯â¯This exciting new position, the Senior Director of Marketing, will help Marquee Development scale the brand and business nationally. Reporting to the SVP Marketing & Events, this role is responsible for leading the strategy, development, and execution of marketing efforts for Marquee Development, all district event programs at Gallagher Way and related Marquee Development projects, and two proprietary event brands (Winterland and Stadium Chef Series) This role is responsible for executing on the marketing strategies to attract tenants, community residents and destination visitors to our premier commercial real estate developments.
THE DAY-TO-DAY:
- Partner with SVP, Marketing & Events to develop overarching marketing strategy and project-specific marketing strategies
- Develop marketing plans for district programming, including recommendations for revenue generation and developing strategic partnerships; attract new and diverse audiences to all Marquee Development projects, with a focus on driving footfall and revenue
- Oversee all marketing development and execution for special events and district programs and all Marquee Development projects across paid, earned and owned channels
- Lead the development of Marquee Development brand marketing efforts across social platforms, conferences, sponsorships etc. to grow brand recognition and awareness
- Develop highly engaging creative campaigns that align with business objectives.
- Guide all aspects of the marketing strategy, including research, budget, planning, analytics and reporting to measure the impact
- Actively monitor the strategy and execution of all marketing efforts and adjust plans as necessary to achieve business goals
- Develop and formalize team processes and project management
- Oversee current staff of (3) Marketing Team membersâ managing output and day-to-day progress to achieve departmental goals; with the opportunity to build and grow the Marketing team
- Serve as strategic subject matter expert and work closely with development teams on cross-functional business development and strategic initiatives as needed
- Partner with development, design and constructions teams on public space design process for all new business, including marketing strategy and philosophy and curation of all related collateral for pitch decks and C-level presentations
- Manage relationships with external creative and media agencies
- Negotiate and execute contracts with marketing partners, vendors, and service providers
- Stray abreast of marketing industry trends and across comparable districts and venues to provide thought leadership to the marketing team, senior management and other stakeholders
- Connect, build and maintain strong relationships with tenant partners, clients, vendors, internal team and related departments
- Support Marquee Development team members and key initiatives across company portfolio as needed
- Perform other duties as assigned
WHAT YOUâLL BRING:
- Bachelors degree from an accredited university or college
- 10+ years of professional work experience leading marketing efforts in events, hospitality, and sports & entertainment
- Deep knowledge of marketing best practices across paid, earned and owned channels
- Strong competency in managing the marketing strategy and creative process from conception to execution, in a fast-paced, deadline-driven environment
- Demonstrated ability to manage fiscal calendar budgets as well as individual marketing budgets
- Excellent campaign management skills, with the ability to guide multi-channel efforts from development through execution while adhering to timelines and budgets
- Entrepreneurial drive, with the ability to operate and lead through ambiguity
- People management experience: proven ability to motivate, coach, and develop team to achieve business objectives
- Comfortable in a self-directed environment with proven success working collaboratively with cross-functional teamsÂ
- Excellent interpersonal skills: able to relate well to people and build constructive relationships inside and outside the organization
- Demonstrated fluency in Microsoft Office programs
- Excellent written and verbal communication and presentation skills
- Ability to work non-standard hours, including nights and weekends
- Willingness to travel up to 30%
WHAT SETS YOU APART:
- Knowledge of Salesforce or other CRM tools
- Proven ability to build alliances and strategic partnerships
- Knowledge of event marketing
- Understanding of commercial real estate property development and management
- On-site parking
- Transit benefits
- Paid time off: Personal, Sick & Vacation Time
- Casual work attire environmentÂ
- Complimentary Meal & beverage plan
- Access to campus wide Wrigley Field events & pre-sales
- 401K Plan Employee Contribution & Employer Match Â
- Benefit Plans: Medical, Dental, Vision & Life InsuranceÂ
- Health & Wellness engagement & programming
- Variety of associate special events, volunteer opportunities and partnership discounts
- Access to online associate recognition & rewards platform
We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, sexual orientation, age, disability, gender identity, marital or veteran status, or any other protected class.
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