Director of Digital Advertising

2 days ago


Irvine, California, United States Life Line Screening Full time

{"h1": "Director of Online Advertising", "p": "At Life Line Screening, we are seeking a highly skilled and innovative Director of Online Advertising to lead our paid online advertising efforts. This individual will be responsible for managing our Online Advertising team to drive growth in revenue and sales through customer appointment bookings in an optimized and cost-effective manner.", "ul": [{"li": "Strategic Leadership: Develop and execute comprehensive online advertising strategies that align with Life Line Screening\u2019s growth goals and mission."}, {"li": "Team Management: Lead, mentor, and grow a team of digital marketing professionals, ensuring effective collaboration and continuous improvement."}, {"li": "Campaign Management: Oversee national campaigns across Meta, Twitter, TikTok, and Google AdWords, YouTube, & more ensuring they are creative, innovative, and optimized for performance."}, {"li": "Optimization & Reporting: Utilize reporting and analytics tools to monitor campaign performance, optimize for conversion, and provide actionable insights."}, {"li": "Innovative Campaign Development: Continuously explore new advertising methods, platforms, and creative approaches to keep Life Line Screening at the forefront of online advertising."}, {"li": "Budget Management: Manage and allocate advertising budgets efficiently to maximize ROI and meet company objectives."}], "h2": "Key Qualifications", "ul": [{"li": "Passion and belief in Preventive Cardiovascular Screenings to support health and longevity."}, {"li": "Collaborative leader with creativity and integrity proven in the workforce."}, {"li": "Minimum of 5 years of experience in managing large-scale online advertising campaigns and a Team."}, {"li": "Extensive experience with Meta, Twitter, TikTok, YouTube, AdWords, and Bing advertising platforms."}, {"li": "Proven track record of managing and leading teams, as well as growing revenue in the ad platforms."}, {"li": "Bachelor\u2019s Degree"}]}



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