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Director of Digital Advertising

2 months ago

Irvine, California, United States Life Line Screening Full time
Director of Online Advertising

Life Line Screening is seeking a highly skilled and innovative Director of Online Advertising to lead our paid online advertising efforts. This individual will be responsible for managing our Online Advertising team to drive growth in revenue and sales through customer appointment bookings in an optimized and cost-effective manner.

Key Responsibilities:
  • Develop and execute comprehensive online advertising strategies that align with Life Line Screening's growth goals and mission.
  • Lead, mentor, and grow a team of digital marketing professionals, ensuring effective collaboration and continuous improvement.
  • Oversee national campaigns across Meta, Twitter, TikTok, and Google AdWords, YouTube, & more ensuring they are creative, innovative, and optimized for performance.
  • Utilize reporting and analytics tools to monitor campaign performance, optimize for conversion, and provide actionable insights.
  • Manage and allocate advertising budgets efficiently to maximize ROI and meet company objectives.
Requirements:
  • Passion and belief in Preventive Cardiovascular Screenings to support health and longevity.
  • Collaborative leader with creativity and integrity proven in the workforce.
  • Minimum of 5 years of experience in managing large-scale online advertising campaigns and a Team.
  • Extensive experience with Meta, Twitter, TikTok, YouTube, AdWords, and Bing advertising platforms.
  • Proven track record of managing and leading teams, as well as growing revenue in the ad platforms.

Life Line Screening is proud to be an equal opportunity employer. Employment decisions are made without regard to race, color, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age disability, protected veteran status, or other characteristics protected by law.