Senior Product Marketing Manager

3 days ago

Los Angeles, California, United States Voiceflow Full time
About Blueland

Blueland is a pioneering company that's revolutionizing the conventional cleaning and personal care products industry by eliminating single-use plastic packaging. Our mission is to make sustainable choices effective, convenient, and affordable, while prioritizing the planet and people.

Our Impact

We've already helped divert over 1 billion single-use plastic bottles from landfills and waterways, and we're proud to be a Certified B Corp, recognized for meeting the highest standards of verified social and environmental performance, transparency, and accountability. Our commitment to sustainability has earned us Climate Neutral Certified status, along with other notable certifications.

The Role

We're seeking a data-driven and passionate Senior Product Marketing Manager to join our team. This role will play a key part in disrupting the home essentials industry with innovative products that champion people and the planet. The successful candidate will partner with cross-functional teams to strategize and execute new product renovations and extension launches, driving revenue growth and brand awareness through consumer insights and market research.

Responsibilities:
  • Develop and execute go-to-market strategies for product categories, leveraging consumer research, syndicated data, and industry reports.
  • Partner with key stakeholders to drive product development from ideation to execution, focusing on renovation and extension projects that grow sales of existing products.
  • Collaborate with cross-functional teams to own and lead new product development calendars, build annual product roadmaps, and ensure channel goals are met.
  • Conduct market research to identify consumer trends, analyze the competitive landscape, and translate insights into actionable strategies.
  • Develop and execute consumer insights and product testing surveys, analyzing CX data to inform product improvements and NPD strategy.
  • Drive cross-functional collaboration to ensure consistency in product messaging across all touchpoints, from packaging to retailers to digital channels.
  • Stay ahead of market and consumer trends, informing Blueland's future innovation projects with a focus on sustainability.
  • Work with Retail, DTC, Amazon, Innovation, Operations, and Finance teams to optimize product pricing and assortment for margin and sales goals.
Qualifications:
  • Passionate about the environment, sustainability, and Blueland's mission.
  • 5+ years of Product Marketing or Brand Management experience in the omnichannel CPG space.
  • Experience with end-to-end go-to-market strategy and execution for physical products.
  • Highly analytical, detail-oriented, and organized.
  • Able to design, execute, and analyze quantitative and qualitative consumer, category, and product insights studies.
  • Strong written and verbal communication skills.
  • Excellent project management, communication, and people and organization skills.
  • Experience working with Brand and Creative teams on physical product packaging, sustainable packaging experience a plus.
  • A desire and humility to always improve, learn, and grow.
  • Advanced proficiency with Google Slides, Powerpoint, and Excel is required. Experience with Slack, Google Suite, Asana, and Notion is preferred.

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