Consumer Financial Solutions Product Marketing Lead

6 days ago

New York, New York, United States DailyPay Full time
About DailyPay

DailyPay is a leading fintech company that is revolutionizing the way people get paid. Our award-winning technology platform helps top employers build stronger relationships with their employees by providing a voluntary employee benefit that enables workers to feel more motivated and financially secure.

We are headquartered in New York City and operate throughout the United States, as well as in Belfast. Our mission is to empower individuals to take control of their financial well-being and achieve their goals.

The Role

We are seeking a highly skilled Senior Product Marketing Manager to lead the planning and execution of go-to-market strategy and product launches for our expanding portfolio of consumer financial offerings. As a key member of our Consumer Financial Solutions team, you will be responsible for developing and executing product marketing strategies that drive business growth and customer engagement.

Key Responsibilities
  • Partner with product managers to create, own, and champion go-to-market strategies for new product features, including insights and research to inform product development and defining how we launch by setting objectives, audience definition, marketing and communication strategy, and measurement.
  • Drive quarterly planning and expected business impact with your product marketing activities and campaigns; owning the end-to-end lifecycle.
  • Launch new features, capabilities, and big-bet products in a growing portfolio with a cross-functional team of product managers, engineers, marketers, and salespeople.
  • Build product positioning, messaging, and marketing strategies that win over prospects and customers, evangelize DailyPay and its industry-leading products to the world. Develop product positioning, value propositions, and key messaging to be used across every customer touchpoint from the top of the funnel through to sales, success, and support.
  • Develop a deep understanding of prospective and existing partners and employees by employing traditional and innovative customer research methods.
  • Work with the Enablement teams to provide the field with the information that helps salespeople sell more effectively, success managers grow portfolios more effectively, and support teams support more effectively.
  • Build a deep understanding of our customers and DailyPay's value proposition to the market and users; build scalable product feedback loops for your product and marketing teams and synthesize insights across feedback channels.
Requirements
  • 5+ years of Product Marketing or Management Consulting experience.
  • 3+ years of Product Marketing experience bringing products to market.
  • Experience in Payments or Financial Services (nice to have).
  • Excellent time management, prioritization, and project management skills.
  • Demonstrated writing, communication, and critical thinking skills.
  • Flexibility to learn on an accelerated curve and adapt quickly to changing needs.
  • Fiercely collaborative, driven, and ambitious.
What We Offer
  • Exceptional health, vision, and dental care.
  • Opportunity for equity ownership.
  • Life and AD&D, short- and long-term disability.
  • Employee Assistance Program.
  • Employee Resource Groups.
  • Fun company outings and events.
  • Unlimited PTO.
  • 401K with company match.

Pay Transparency. DailyPay takes a market-based approach to compensation, which may vary depending on your location. United States locations are categorized into three tiers based on a cost of labor index for that geographic area. The salary ranges are listed by geographic tier. Additionally, this role may be eligible for variable incentive compensation and stock options. Where a candidate fits within the compensation range for a role is based on their demonstrated experience, qualifications, skills, and internal equity.

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