VP, Go-To-Market Strategy Lead

2 weeks ago

Remote, Oregon, United States Verint Full time

About the Role

We are seeking a highly experienced and strategic leader to join our team as the Vice President, Go-To-Market Strategy. As a key member of our Product Organization, you will be responsible for driving overall business growth through the development and execution of a market-leading offering strategy.

Key Responsibilities

  • Develop and execute a comprehensive go-to-market strategy that drives business growth and market leadership.
  • Work closely with our go-to-market, product management, and sales teams to evolve and develop our Platform strategy, vision, and positioning.
  • Define market requirements for platform solutions using customer needs, market dynamics, industry trends, and the competitive landscape as inputs.
  • Develop positioning and messaging that differentiates Verint and resonates with buyers, highlighting business value, impact, and ROI.
  • Partner with marketing and sales enablement to ensure compelling content is developed that reinforces offering positioning and messaging.
  • Communicate the Verint Platform value proposition to varying technical and non-technical clients, including Executive C-level management, VP, and Director levels, and end-users.
  • Thought Leadership - influence industry analysts, media, and customers to share Verint's vision for the market and our solutions.
  • Work with a variety of matrixed organizations, including engineering and go-to-market to ensure successful prioritization and execution of product roadmap and development.
  • Competitive intelligence - track and deeply understand the competitive landscape for legacy players and new entrants and develop competitive positioning for our solutions.
  • Lead, mentor, and coach a go-to-market team, including staffing, performance management, and talent development.

Requirements

  • Bachelor's degree in marketing, technology, business, or equivalent experience.
  • Minimum of 15+ years of overall experience in go-to-market strategy and execution with a minimum of 10+ years' progressive leadership experience.
  • Experience with CCaaS, UCaaS, and chat/social channels solutions.
  • Experience with recording, analytics, and workforce engagement solutions.
  • Extensive experience with SaaS software.
  • Proven ability to drive the strategy of a market-leading software solution with double-digit annual growth.
  • Consultative sales experience, especially in client adoption of cloud solutions.
  • Ability to mix deep technical expertise with simple, everyday language to deliver a story that is memorable, educational, and useful.
  • Strong collaboration skills with the ability to influence and work effectively in a highly matrixed environment to garner support, transfer enthusiasm, spark innovation, drive execution, and resolve conflicts and challenges.
  • Effective at interacting with a wide range of audiences, including the executive level, demonstrating exceptional interpersonal, oral, and written communications abilities.
  • Effective problem solver with strong business acumen, creativity, and high analytical skills.
  • Adept at quickly understanding new technologies and identifying business value.
  • Proven ability to work effectively across a diverse and matrixed organization.
  • Excellent leadership, communication, and collaboration skills at an executive level.
  • The successful candidate must be located in the US and be familiar with the US market.
  • Ability to travel up to 30%.
  • Successful completion of a background screening process, including employment verifications, criminal search, OFAC, SS Verification, as well as credit and drug screening, where applicable and in accordance with federal and local regulations.
  • The ability to obtain the necessary credit line required to travel.

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