Senior Executive for Marketing and Community Engagement

2 weeks ago

Richmond, Virginia, United States Commonwealth of Virginia Full time
Commonwealth of Virginia

"To enhance the well-being of all Virginians by providing advanced cancer care through patient-focused prevention and treatment; impactful, innovative research; community involvement; and the education and training of future researchers and healthcare professionals."



About Commonwealth of Virginia:

The Commonwealth of Virginia is dedicated to a future free from cancer, pursuing revolutionary ideas, promising therapies, and saving lives.

Through groundbreaking research, patient care, education, and community engagement, the Commonwealth is committed to discovering, developing, delivering, and teaching effective methods to prevent, detect, treat, and cure cancer, ensuring these advancements are accessible to all.

Established in 1974, the Commonwealth was among the first cancer centers recognized by the National Cancer Institute (NCI).

It stands as the sole cancer center in the Richmond metropolitan area and one of only two NCI-designated Comprehensive Cancer Centers in the state, ranking it among the top 4 percent of cancer centers nationwide.

Key strengths of the Commonwealth include translating research discoveries into advancements in treatment and prevention while addressing cancer disparities to provide equitable access to quality cancer care and screenings.

The Commonwealth is at the forefront of establishing a modern model of equity for cancer research and care, engaging the community in its research to effectively tackle the cancer burden and disparities faced by those it serves.


The Commonwealth conducts cancer research across various domains, including basic science (laboratory), translational, clinical, and population sciences research.

A crucial aspect of the research cycle involves developing and conducting clinical trials that evaluate promising scientific breakthroughs, with the Commonwealth leading Virginia in offering a comprehensive selection of cancer clinical trials and a statewide clinical trials network that brings innovative trials to patients throughout the region.

Additionally, the Commonwealth provides extensive, award-winning cancer care, featuring a full range of medical and support services, top-quality treatments, advanced technologies, and a compassionate approach.

The Commonwealth treats patients with all types of cancer, including rare and complex cases.

World-class outpatient and inpatient care is delivered at various locations across the state by multidisciplinary teams of leading specialists who collaborate to fully coordinate and customize each patient's treatment plan.

The Commonwealth boasts the state's largest and most comprehensive bone marrow transplant program.

The Commonwealth also serves as a vital educational resource, offering academic programs and training for students, cancer researchers, and oncology healthcare professionals, along with health outreach initiatives for cancer patients, caregivers, and the community.

Position Overview:

The Executive Director is a pivotal leadership position, accountable for all marketing, communications, and public relations activities within the Commonwealth.

This role entails overseeing and executing a comprehensive marketing, communications, and public relations strategy that encompasses both research and cancer service lines.

This position reports to both the Director of the Commonwealth and the Associate Vice President of Strategy and Marketing in the Enterprise Marketing and Communications (EMC) division.

The division leads integrated marketing and communications for the Commonwealth.

The successful candidate will spearhead the development and implementation of strategies to enhance the center's reputation, promote its research initiatives, and support its clinical services.

Key Responsibilities:

Strategic Leadership: Provide strategic direction and vision for marketing, communications, and public relations efforts, ensuring alignment with the Commonwealth's research and cancer service line goals and objectives.

Stakeholder Engagement: Cultivate relationships with Commonwealth and leadership, Health System, stakeholders, including patients, caregivers, donors, community partners, and the media, to enhance the center's image and impact.

Brand Management: Oversee the management of the Commonwealth brand, ensuring a consistent and compelling presence across all channels and materials that is individualized for the Commonwealth and also integrated with the enterprise brand.

Partnership Commitment:
Serve as a trusted, creative, and dedicated member of the Commonwealth Health Strategy and Marketing senior leadership team.

Ensure that the Commonwealth and enterprise brands are integrated and complementary to one another, fostering collaborative partnerships within the team and EMC division.

Public Relations: Develop and execute public relations initiatives to enhance the center's visibility and reputation, including media outreach, press releases, and crisis communications.

Marketing Campaigns: Lead the development and execution of marketing campaigns that promote the center's research and cancer service line, including digital marketing, content creation, and advertising.

Internal Communications: Foster effective internal communications within the Commonwealth and the cancer service line to ensure all staff are well-informed about key initiatives, research breakthroughs, and service line developments.

Research Promotion: Collaborate with researchers and scientists to effectively communicate research findings and breakthroughs to the public, medical community, and potential research partners.

Community Outreach: Work with the Associate Director for Community Outreach and engagement to develop communications around outreach programs to educate the public about cancer prevention, early detection, and available services.

Budget Management: Manage the Marketing and Communication's budget efficiently, ensuring that resources are allocated effectively to achieve the Commonwealth's strategic objectives. This also includes working with health system resources for the cancer service line.

Team Leadership: Recruit, develop, and manage a high-performing team of professionals in marketing, communications, and public relations.

Qualifications:

  • Bachelor's degree in Marketing, Communications, Public Relations, or a related field (Master's degree preferred).
  • Minimum of 8 years of experience in leadership roles in marketing, communications, and public relations.
  • Proven experience in healthcare, cancer centers, or medical research institutions is highly desirable.
  • Strong strategic thinking and the ability to develop and execute successful marketing and communication strategies.
  • Exceptional written and verbal communication skills.
  • Strong interpersonal and leadership skills to manage a diverse team.
  • Proficiency in digital marketing and social media strategies.
  • Experience with crisis communications and media relations.
  • Knowledge of cancer research and healthcare industry trends is a plus.
  • The Commonwealth supports a diverse faculty, staff, and student environment. The candidate will demonstrate experience that shows their commitment to fostering such an environment.

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