Product Growth Director

4 weeks ago


New York, New York, United States Conductor LLC Full time
Product Growth Director

Conductor LLC is seeking a Product Growth Director to lead our efforts in driving customer acquisition, activation, conversion, and upsell/cross sell through the optimization of our product-led growth (PLG) efforts. As a key member of our team, you will be responsible for developing and executing a comprehensive PLG strategy as part of a broader hybrid GTM motion that drives customer acquisition, activation, conversion, and upsell/cross sell opportunities.

Responsibilities:
  • Develop and execute a comprehensive PLG strategy that drives customer acquisition, activation, conversion, and upsell/cross sell opportunities
  • Formulate, test, and optimize pricing and packaging strategies that drive in-product conversion
  • Lead a cross-functional team developing and executing product-led initiatives across the entire customer life cycle, from acquisition to retention
  • Work closely with the product, UX, and engineering teams to identify and prioritize features that will drive customer acquisition, activation, and conversion in product
  • Identify opportunities to optimize land and expand synergies with direct sales motion
  • Partner with the marketing, sales, and customer success teams to develop effective campaigns that support customer acquisition and retention goals
  • Analyze user behavior and customer feedback to develop data-driven hypotheses for improving product acquisition and activation
  • Continuously measure and optimize PLG initiatives and campaigns through testing and data analysis
Qualifications:
  • 8+ years of experience in growth marketing and/or product management roles, with a strong focus on PLG, PLS, and growth initiatives
  • Strong exposure and PLG experiences in B2B enterprise SaaS companies, ideally alongside a hybrid GTM motion that includes direct enterprise sales
  • Experience leading high-performing cross-functional growth teams
  • Strong understanding of self-service customer acquisition and conversion strategies, including in-product activation, onboarding, and upsell/cross
  • Demonstrated success in improving product adoption and retention through data-driven hypothesis testing
  • Strong analytical data skills and experience using data to inform decision-making
  • Experience working with product, UX, and engineering teams to develop and prioritize features that drive customer engagement and retention
  • Excellent communication and collaboration skills, with the ability to work effectively across diverse functions and teams
  • Bachelor's degree in marketing, business, computer science/technology, or related field. Master's degree preferred
  • Experience working in a B2B SaaS company required
  • Website technology and/or digital marketing experience a plus
Compensation:

Conductor LLC maintains competitive, performance-based compensation programs. The NYC base salary range for this role is currently $175,000 - $220,000. Actual base salary offered may vary within this range based on education, knowledge, skills, abilities, relevant experience, internal equity, and geographic location, among other factors. The actual compensation, if offered a position, will be based on these factors. In addition to the base salary, this role is also eligible for a 20% corporate bonus.



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