Strategic Director of Subscriber Growth
3 weeks ago
Job Title : Senior Director Subscriber Acquisition
Job Summary:
We are seeking a highly experienced Senior Director of Acquisition Marketing to lead our subscriber growth efforts. As a key member of our team, you will be responsible for developing and executing comprehensive acquisition marketing strategies and tactics to drive subscriber growth and meet business objectives.
Key Responsibilities:
- Develop and execute acquisition marketing strategies and tactics to drive subscriber growth and meet business objectives.
- Manage a team of acquisition marketing professionals, fostering a culture of innovation, collaboration, and continuous improvement.
- Achieve clear performance goals and provide ongoing feedback and development opportunities to team members.
- Utilize data analytics and insights to manage and monitor campaign performance, identify trends, and optimize marketing efforts to maximize ROI.
- Spearhead monthly subscription forecasting in conjunction with Finance, Data Analytics and the wider team.
- Ensure owned channels (email, on-site), product experimentation, and paid media budgets are delivering against subscription goals (volume and revenue).
- Work collaboratively with Product/Tech, News, Operations, Finance and broader Marketing teams to come up with creative ways to drive subscription growth.
- Provide post-campaign analysis - drawing on successes and failures, in order to identify tactics that are delivering on business goals.
Requirements:
- 12+ years of results-driven digital marketing experience including a focus on customer acquisition.
- Experience managing a team.
- Experience working with product teams.
- ROI-driven, digital-centric capabilities with the ability to anticipate media consumption trends and emerging opportunities.
- Hands-on experience developing and reporting on creative metrics and KPIs for business goals as well as process improvement projects.
- Excellent planning, problem-solving and analytical skills with the ability to evaluate and resolve challenges.
- Experience seeking out opportunities for collaboration with the wider team and communicating effectively across departments.
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