Strategic Director of Subscriber Growth

3 weeks ago


New York, New York, United States Sharp Decisions Full time

Job Title : Senior Director Subscriber Acquisition

Job Summary:

We are seeking a highly experienced Senior Director of Acquisition Marketing to lead our subscriber growth efforts. As a key member of our team, you will be responsible for developing and executing comprehensive acquisition marketing strategies and tactics to drive subscriber growth and meet business objectives.

Key Responsibilities:

  • Develop and execute acquisition marketing strategies and tactics to drive subscriber growth and meet business objectives.
  • Manage a team of acquisition marketing professionals, fostering a culture of innovation, collaboration, and continuous improvement.
  • Achieve clear performance goals and provide ongoing feedback and development opportunities to team members.
  • Utilize data analytics and insights to manage and monitor campaign performance, identify trends, and optimize marketing efforts to maximize ROI.
  • Spearhead monthly subscription forecasting in conjunction with Finance, Data Analytics and the wider team.
  • Ensure owned channels (email, on-site), product experimentation, and paid media budgets are delivering against subscription goals (volume and revenue).
  • Work collaboratively with Product/Tech, News, Operations, Finance and broader Marketing teams to come up with creative ways to drive subscription growth.
  • Provide post-campaign analysis - drawing on successes and failures, in order to identify tactics that are delivering on business goals.

Requirements:

  • 12+ years of results-driven digital marketing experience including a focus on customer acquisition.
  • Experience managing a team.
  • Experience working with product teams.
  • ROI-driven, digital-centric capabilities with the ability to anticipate media consumption trends and emerging opportunities.
  • Hands-on experience developing and reporting on creative metrics and KPIs for business goals as well as process improvement projects.
  • Excellent planning, problem-solving and analytical skills with the ability to evaluate and resolve challenges.
  • Experience seeking out opportunities for collaboration with the wider team and communicating effectively across departments.


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