Senior Product Marketing Manager, Consumer

2 weeks ago

San Francisco, California, United States MasterClass Full time

About MasterClass

MasterClass is a leading online learning platform that empowers individuals to unlock their potential through access to world-class knowledge and skills. Our mission is to democratize access to genius and make high-quality education accessible to everyone.

Job Overview

We are seeking a highly skilled and strategic Product Marketing Manager to join our team at MasterClass. In this role, you will play a critical part in driving the success of our online learning platform through innovative product narratives and comprehensive marketing strategies.

Key Responsibilities

  • Strategic Planning: Assist in developing and executing product marketing strategies to drive user acquisition, engagement, and retention, aligning with MasterClass's brand and business goals.
  • Influencing Product Innovation: Collaborate with the Product team to influence product offerings, leveraging market and competitive insights, as well as consumer research to identify opportunities for innovation and differentiation that drive business growth.
  • Executing Marketing Strategies: Define audience, positioning, and messaging, and packaging strategies for new products and features, and lead go-to-market campaigns for product launches and experiments to better match consumers with their needs.
  • Analytical Insights: Use data and insights to inform decision-making, identify market trends, and optimize marketing campaigns for maximum impact and ROI.
  • Creative Campaign Development: Contribute to the development of fully-integrated marketing campaigns, leveraging insights and data to craft compelling narratives and creative assets.
  • Cross-Functional Collaboration: Work closely with Product, Design, Engineering, and Marketing teams to ensure seamless integration of product marketing initiatives into overall product development and marketing strategies.
  • Performance Analysis: Establish and track metrics and KPIs to measure the performance of product marketing initiatives, providing actionable insights and recommendations for continuous optimization and improvement.
  • Team Collaboration: Support and collaborate with the product marketing team, fostering a culture of innovation, collaboration, and excellence.

Requirements

  • Product Marketing Expertise: At least 6 years of relevant work experience, with 4+ years of product marketing experience focused on consumer products.
  • Strategic Planning: Good strategic planning skills with the ability to assist in the development and implementation of comprehensive product marketing strategies that drive business growth and achieve key objectives.
  • Analytical Skills: Robust analytical skills with the ability to translate complex data into actionable insights and strategies.
  • Creative Thinking: Demonstrated ability to think creatively and develop innovative marketing campaigns that resonate with target audiences and drive engagement.
  • Strong Execution: Proven ability to execute plans effectively and deliver results with precision, demonstrating a strong ability and commitment to getting things done.
  • Cross-Functional Collaboration: Proven ability to collaborate effectively with cross-functional teams to achieve shared goals and objectives.
  • Proactive and Detail-Oriented: Highly proactive with a meticulous approach, skilled at anticipating needs, addressing challenges head-on, and ensuring every detail is managed for optimal outcomes.
  • Communication Skills: Excellent written and verbal communication skills, with the ability to articulate complex ideas and concepts clearly and persuasively.
  • Experience with Nascent Technologies: Hands-on experience working with emerging technologies such as AI and ML, with the ability to leverage these advancements to enhance product offerings and marketing strategies.
  • Passion for Learning: Passion for education and MasterClass's mission of unlocking human potential through online learning and personal development.

Why Join MasterClass

  • Impact: Be part of a mission-driven company that is democratizing access to genius and empowering individuals worldwide to pursue their passions and unlock their potential.
  • Innovation: Join a team of innovators and disruptors who are pushing boundaries and redefining online learning for the 21st century.
  • Growth: Enjoy ample opportunities for professional development and career advancement in a rapidly growing company that values creativity, collaboration, and continuous learning.
  • Culture: Experience a vibrant and inclusive culture where your contributions are valued, and your creativity is celebrated.

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