Digital Marketing Strategist

4 days ago


Norcross, Georgia, United States Hyundai L&C USA LLC Full time

About the Role

Hyundai L&C USA LLC is seeking a highly skilled Senior Marketing Specialist to drive our digital marketing initiatives and enhance our brand presence across various platforms.

Key Responsibilities

  • Digital Channel Management: Oversee and update our digital channels, including Instagram, LinkedIn, Email Marketing, YouTube, and our website to ensure consistent brand communication.
  • Influencer Partnerships: Manage and expand our influencer partnerships. We are currently in the contract phase with a new influencer and need someone to take this forward.
  • Creative Solutions: Develop and implement creative marketing and communication strategies tailored to market needs. This includes ideation for campaigns and creating assets such as blog posts, communication materials, and visual content.
  • Customer Solutions: Develop and communicate solutions to enhance customer experience, such as improving our BIM Library and Product Application Page.
  • Marketing Strategy Proposals: Propose and explore innovative marketing strategies. Recently, you worked on integrating Sample Orders into our Digital Marketing efforts.
  • Market Research and Analysis: Conduct research with Architects & Designers (A&Ds), Builders, and our client base to gather insights and provide recommendations to the marketing team.
  • Liaison Role: Act as a liaison between Distribution Sales Consultants (DSCs) and the Marketing team, ensuring smooth communication and collaboration.
  • Print and Brand Assets: Create print materials such as banners and other brand assets.
  • Team Supervision: Lead and mentor specialist marketing staff, providing guidance and oversight to ensure successful project execution and professional development.

Requirements and Qualifications

  • Communication Skills: Strong verbal and written communication skills.
  • Creativity: Ability to generate innovative ideas and solutions.
  • Market Insight: Deep understanding of market trends and the industry landscape.
  • Organization: Excellent organizational and planning skills.
  • Technical Proficiency: Expertise in Photoshop, Illustrator, After Effects, and rendering skills.
  • Design Knowledge: Interest in Interior Design and current design trends.
  • Copywriting: Proficient in creating compelling copy for various marketing materials.

Salary Range: $80,000 - $110,000 per annum, based on qualifications and location.



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