Senior Customer Insights Analyst

6 days ago


Chicago, Illinois, United States Green Thumb Industries INC Full time
Senior Customer Insights Analyst

We are seeking a highly analytical and detail-oriented Senior Customer Insights Analyst to drive business decisions with data-driven insights. The successful candidate will be responsible for organizing, analyzing, and interpreting marketing and customer data to create actionable strategies for optimizing product pages, marketing campaigns, and conversion rates.

Key Responsibilities:
  • Research and Analysis: Develop a deep understanding of the customer site experience, the purchasing funnel, and best practices in the cannabis industry.
  • Data Analysis: Analyze sales data, website metrics, and customer behavior to identify trends, opportunities, and challenges.
  • Performance Reporting: Develop and maintain regular reporting to track key performance indicators (KPIs) and provide insights to stakeholders.
  • A/B Testing: Design and execute A/B tests to optimize product pages, checkout processes, and other ecommerce experiences.
  • Conversion Rate Optimization: Identify opportunities to improve conversion rates and collaborate with the ecommerce team to implement changes.
  • Collaboration: Partner with cross-functional teams to translate data insights into actionable strategies for optimizing product pages, marketing campaigns, and conversion rates.
  • Customer Segmentation: Analyze customer data to identify high-value segments and develop targeted marketing strategies.
Requirements:
  • Ecommerce Experience: 3+ years of experience in ecommerce analysis or a related field. B2C preferred.
  • Bachelor's Degree: in Business Analytics, Computer Science, Mathematics, Statistics, IT, or a related field is preferred.
  • Communication Skills: Excellent communication and presentation skills.
  • Analytical Skills: Proven analytical skills and experience working with large datasets.
  • Programming Skills: Proficiency in data querying languages (e.g. SQL), scripting languages (e.g. Python), and/or statistical software (e.g. R).
  • Technical Skills: Proficiency in Excel, web analytics tools (e.g., Google Analytics), site optimization tools (e.g. Google Optimize) and BI. Tableau preferred. Hands-on experience with Mixpanel is a bonus.
  • Certifications: Google Analytics certification or similar preferred.

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