Senior Data Analyst
5 days ago
At Starcom, we're seeking a highly skilled Senior Analyst to join our Applied Analytics team. As a key member of our team, you'll be responsible for driving day-to-day research and analytics efforts, delivering high-impact, actionable insights to our clients.
Responsibilities:- Develop and execute consumer, media, brand, and market research to drive client business growth
- Synthesize and visualize insights from advertising and client data to inform strategic decisions
- Report on key metrics for campaign effectiveness and develop key findings for optimization
- Collaborate with cross-functional teams to develop and implement media and brand targets
- Evaluate new and potential data partners to identify best resources and approaches
- Proactively educate internal and external clients on research, tools, and approaches
- Bachelor's degree in marketing, advertising, communications, business, sociology, or consumer insights
- 1+ years in media/marketing research, consumer insight, business consulting, or advertising analytics
- Experience with quantitative or qualitative research and working with large data sets
- Familiarity with syndicated and customer data environments
- Knowledge of statistical software packages and coding languages (e.g. SAS, SPSS, R, Python)
- Proficiency in Tableau, GoodData, Datorama, SQL
- Strong communication skills and intermediate to advanced understanding of Excel
- Paid Family Care for parents and caregivers
- Monetary assistance and support for Adoption, Surrogacy, and Fertility
- Employee Assistance Programs and Health/Wellness/Comfort reimbursements
- Tuition Assistance
- Paid time off and Flexible working arrangements
- Business Resource Groups that support multiple affinities and alliances
Starcom is an Equal Opportunity Employer. We're committed to creating an inclusive and diverse work environment where everyone can thrive.
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