Digital Content Strategist

4 weeks ago


Reston, Virginia, United States Swoon Full time

Role Overview:

Swoon is seeking a talented Digital Content Strategist to join their team. This role will support the Director of Social Creative in crafting strategies for always-on content across platforms like Instagram, TikTok, YouTube/YouTube Shorts, Threads, and Pinterest.

Key Responsibilities:

  • Develop creative content strategies and social-first stories across multiple platforms.
  • Conceptualize both high-production and low-production content, aligning it with business priorities.
  • Create and manage editorial calendars, mood boards, and pitch decks.
  • Provide creative direction, art direct others, and create content when necessary.

Requirements:

  • 8+ years of experience in content, editorial, or creative strategy with an art direction background.
  • Extensive social media experience (Instagram, TikTok, YouTube, Pinterest, etc.).
  • Ability to simplify business goals into clear, creative content strategies.
  • Strong background in beauty or retail industries.
  • Comfortable working with multiple stakeholders and navigating ambiguity.

Preferred Experience:

  • Experience at multi-brand companies like Sephora, Target, or Macy's, or with major beauty brands or media/content publishers like Vox or Vulture.
  • Based in NYC or LA due to frequent shoots in these locations.
  • Experience in both high- and low-production content creation.

About Swoon:

Swoon is a top beauty retailer seeking a talented Digital Content Strategist to join their team. If you're a creative thinker who thrives in fast-paced environments and has a passion for beauty and social media, we encourage you to apply.



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