Digital Content Strategist
4 weeks ago
Role Overview:
Swoon is seeking a talented Digital Content Strategist to join their team. This role will support the Director of Social Creative in crafting strategies for always-on content across platforms like Instagram, TikTok, YouTube/YouTube Shorts, Threads, and Pinterest.
Key Responsibilities:
- Develop creative content strategies and social-first stories across multiple platforms.
- Conceptualize both high-production and low-production content, aligning it with business priorities.
- Create and manage editorial calendars, mood boards, and pitch decks.
- Provide creative direction, art direct others, and create content when necessary.
Requirements:
- 8+ years of experience in content, editorial, or creative strategy with an art direction background.
- Extensive social media experience (Instagram, TikTok, YouTube, Pinterest, etc.).
- Ability to simplify business goals into clear, creative content strategies.
- Strong background in beauty or retail industries.
- Comfortable working with multiple stakeholders and navigating ambiguity.
Preferred Experience:
- Experience at multi-brand companies like Sephora, Target, or Macy's, or with major beauty brands or media/content publishers like Vox or Vulture.
- Based in NYC or LA due to frequent shoots in these locations.
- Experience in both high- and low-production content creation.
About Swoon:
Swoon is a top beauty retailer seeking a talented Digital Content Strategist to join their team. If you're a creative thinker who thrives in fast-paced environments and has a passion for beauty and social media, we encourage you to apply.
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