Digital Marketing Strategist

2 days ago

Austin, Texas, United States Tri Pointe Homes Holdings, Inc. Full time
Job Title: Digital Marketing Specialist

We are seeking a highly skilled Digital Marketing Specialist to join our team at Tri Pointe Homes Austin. As a key member of our marketing team, you will be responsible for implementing division/brand online campaigns, working with multiple digital platforms to increase brand awareness, attract and convert new leads, and engage current homebuyers through marketing communications.

Key Responsibilities:
  • Collaborate with the Director of Marketing, home office marketing team, advertising agencies, and third-party vendors to create and manage email campaigns, landing pages, website, and digital content, paid search, display, video, and social media advertising.
  • Deliver on multiple digital marketing initiatives simultaneously, analyzing the performance of online marketing programs, making recommendations, and taking action to optimize results.
  • Manage project risks, issues/problems, and activity progress to ensure project goals (e.g., deadline, scope, and quality) are achieved.
  • Interact collaboratively with other internal home-building departments to gather input and materials to create digital assets, website, and email content.
  • Work within all online budgets, review budget reports and trends with management, and adjust plans accordingly.
  • Assist with troubleshooting technical issues such as XML feeds and errors.
  • Ensure all content adheres to corporate and regulatory compliance standards and secure necessary approvals of content when required.
Requirements:
  • Bachelor's degree in Marketing or equivalent business experience required.
  • A minimum of 3 years of demonstrable expertise in digital marketing and demand generation role where you were responsible for hands-on execution of online branding, content development, and results.
  • Experience in Real Estate or equivalent B2C marketing work experience is highly preferred.
  • Proficient with marketing automation tools such as Marketo, HubSpot, Pardot, CRM tools such as Salesforce, Microsoft Dynamics, website CMS such as WordPress, a basic understanding of HTML, XML, and a general understanding of Google Analytics.
  • Skilled in Adobe Creative Suite for graphics maintenance and other relevant tools.
  • Strong grammatical and creative writing skills, ability to review and proof copy for marketing text for the web, email, and social.
  • Up to date on the latest trends and technologies in digital marketing.
  • Advanced knowledge of Microsoft Suites.
  • Solid organization skills and a results-oriented, collaborative work style.
  • Excellent communicator and creative thinker, with an ability to use both data and intuition to inform decisions.
  • Self-motivated, highly driven, and fast learner.

We are an Equal Opportunity Employer, committed to providing equal opportunities for all applicants and employees without regard to their race, color, creed, religion, national origin, ancestry, citizenship status, age, disability, sex, sexual orientation, gender identity or expression, veteran status, genetic information, or any other characteristic protected by applicable federal, state or local laws.

We will endeavor to make a reasonable accommodation to the known physical or mental limitations of a qualified applicant with a disability unless the accommodation would impose an undue hardship on the operation of our business. If you believe you require such assistance to apply for an open position or to participate in an interview, please let us know.

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