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Executive Director of Marketing Strategy
2 months ago
We are a pioneering company that is revolutionizing the way the world presents information by developing cutting-edge, user-friendly tools that empower anyone to create captivating visual stories that resonate with audiences worldwide.
We are seeking a highly skilled and experienced Executive Director of Marketing Strategy to join our team and spearhead our growth efforts in the competitive landscape of prosumer and enterprise software.
Job SummaryWe are looking for a seasoned marketing professional to own our entire marketing funnel, ensuring efficient customer acquisition, high retention, and sustained growth. The ideal candidate will have a proven track record of implementing and optimizing product-led growth strategies to drive scalable growth, as well as deep experience with enterprise marketing and sales-led marketing expertise.
Key Responsibilities- Marketing Strategy and Execution: Develop and execute a comprehensive marketing strategy that aligns with our business objectives, including owning our entire marketing funnel, ensuring efficient customer acquisition, high retention, and sustained growth.
- Product-Led Growth: Implement and optimize product-led growth strategies to drive scalable growth, leveraging refined marketing attribution methods to measure and monitor campaign effectiveness.
- Enterprise Marketing: Utilize deep experience with enterprise marketing to support sales teams selling software to large corporations, ensuring alignment with strategic objectives.
- Sales-Led Marketing: Secure customers for prosumer software across diverse channels, with a focus on acquiring small and mid-market teams at scale.
- Team Leadership: Proactively lead and develop a high-performing marketing team, investing in and supporting them with the resources and infrastructure to scale.
- Marketing Analytics: Leverage marketing analytics and data-driven decision-making to inform strategies and drive results, ensuring effective management of marketing budget to optimize ROI.
- Proven Experience: Over 7 years of leadership roles within the prosumer SaaS industry, with a minimum of 2 years served as a Vice President in Marketing.
- Product-Led Growth Experience: Proven ability to implement and optimize product-led growth strategies to drive scalable growth.
- Enterprise Marketing Experience: Over 4 years of B2B enterprise marketing, supporting sales teams selling software to large corporations.
- Sales-Led Marketing Expertise: Proficient in securing customers for prosumer software across diverse channels, with a focus on acquiring small and mid-market teams at scale.
- Marketing Attribution: Sophisticated understanding of marketing attribution models and methodologies, encompassing both B2B and B2C perspectives.
- Marketing Analytics: Adept at leveraging marketing analytics and data-driven decision-making to inform strategies and drive results.
- Flexible Vacation Policy: Enjoy a flexible vacation policy and a fully remote work policy.
- Comprehensive Benefits: 100% Medical/Dental/Vision insurance covered for the employee, 60%-65% covered for dependents, Comprehensive 401K program, FSA and Commuter Benefits, Competitive Equity with a 4-year vesting schedule, Life/AD&D and Disability Coverage, and Parental leave for birthing or non-birthing parents.
