Director of Social Media Strategy

1 month ago


San Francisco, California, United States Rakuten Full time
Job Title: Director of Social Media Strategy

Rakuten is seeking a highly skilled Director of Social Media Strategy to lead our global social media efforts and develop a comprehensive social media and influencer marketing strategy that drives relevance, engagement, and consideration for our brand.

Key Responsibilities:
  • Develop and execute a global social media strategy that aligns with overall marketing goals and programs
  • Partner with social media leads in Canada, UK, and future international markets to ensure global social media excellence
  • Lead the partnership with Influencer marketing agency to develop, execute, and measure Influencer programs
  • Regularly analyze campaign performance to refine strategies, optimize budget spending, and evolve content creation
  • Collaborate with teams within the organization to develop social media and influencer strategies and content that contributes to their respective goals and programs
Requirements:
  • At least 10 years of experience in social media and influencer marketing
  • Expertise in all major social media platforms
  • Experience managing team members

Rakuten is an equal opportunity employer and prohibits discrimination and harassment of any type. We consider applicants for employment without regard to race, color, religion, age, sex, national origin, disability status, genetic information, protected veteran status, sexual orientation, gender, gender identity or expression, or any other characteristic protected by federal, state, provincial, or local laws.

Base compensation for this role is expected to be within the range of $99,306.00 - $171,612.00 annually. The successful applicant will be eligible for discretionary bonus, health, vision, dental insurance, 401k matching, PTO, Volunteer Time Off (VTO), and other employee benefits as the company implements.



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