Audience Marketing Operations Specialist

2 weeks ago


Augusta, Maine, United States Volt Full time
Position Overview:
This opportunity is with Volt, seeking a dedicated Marketing Operations Audience Coordinator.

Key Responsibilities:
- Propel subscriber growth through strategic planning and execution of user acquisition initiatives via paid media.
- Collaborate with the Paid Media Operations & Tech team to develop strategies and processes that enhance global performance marketing consistency and excellence.
- Oversee the management and distribution of first-party audiences across marketing platforms using advanced data management tools.
- Lead project management efforts and provide updates on essential audience initiatives.
- Conduct audits and updates on global audience configurations and requirements.
- Establish processes and tracking documentation for internal teams, ensuring compliance with privacy and legal standards across business units.
- Partner with channel teams to assess audience implementation and activation across various platform partners.
- Manage the intake and prioritization of cross-line-of-business requests and initiatives.
- Utilize comprehensive project management tools such as Jira, Airtable, and Google Sheets.

Candidate Profile:
The ideal candidate will possess:
- 2-4 years of experience in Marketing Technology, Performance Marketing, or Advertising, with a background in either in-house marketing or agency settings.
- A detail-oriented mindset with a proven track record in process development and execution.
- Strong knowledge of Marketing and Advertising Technologies, including familiarity with audience segmentation tools and strategies (e.g., tag managers, DMPs, and CDPs/CCDPs) and trends (e.g., identity resolution, global privacy regulations).
- Experience in managing marketing channels such as social media, programmatic advertising, search, and CTV to meet customer acquisition and retention objectives.

Compensation:
The pay rate ranges from $45.00 to $55.00 per hour, depending on experience.

Benefits:
Volt offers a range of benefits based on eligibility, including health, dental, vision, term life insurance, short-term disability, AD&D, 401(k), sick leave, and other paid leave options as required by law. Additionally, employees have access to an Employee Assistance Program (EAP).

Volt is an Equal Opportunity Employer, committed to creating a diverse and inclusive work environment free from discrimination and harassment.

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