Event Marketing Specialist

6 days ago

Norfolk, Virginia, United States Aramark Full time
Job Description

We are seeking a dynamic and creative Marketing Events Coordinator to join our rapidly growing team to drive engagement at Old Dominion University with stellar project management and customer service skills. Serve as an advocate, champion, and creative visionary responsible for multi-faceted event planning and business development activities. This position reports directly to the Marketing Manager and works closely with various departments to ensure each event has a well-structured marketing campaign.

Key Responsibilities
  • Supports the operations team in executing innovative launches that drive student engagement and profit growth
  • Build relationships and initiate collaboration with key university stakeholders, organizations, department heads, and community groups
  • Provide market and trend research to work alongside the digital marketing coordinator with location-specific digital and social media marketing campaigns related to dining events
  • Partner with internal teams to establish appropriate event coordination and activities by clearly communicating objectives, implementing timelines, managing budgets, and providing project updates
  • Oversee event setup and breakdown, ensuring all details are executed flawlessly
  • Provide exceptional services by anticipating needs and resolving any issues that may arise
  • Measure the effectiveness and sales data for each initiative to help develop action plans that further strengthen our dining program
  • Meet regularly with internal business partners to understand how events generated leads, grew market share, and increased revenue to determine ROI
  • Promote the company, products, services, events, and any other activities
  • Cross-collaborate with internal teams such as culinary, health and wellness, and sustainability to structure product launch and promotion materials such as brochures, sell sheets, signage, photos, and videos
  • Create quarterly newsletters reporting event success & overall Monarch Dining efforts
Requirements
  • Bachelor's degree in communications, marketing, business, or a related field
  • At least 1-2 years of event planning or marketing experience supporting public events
  • Previous brand ambassador and customer service experience preferred
  • Strong interpersonal skills with the ability to build relationships with clients and vendors
  • A high level of technical, computer, and software skills is required for this position. The ability to use Microsoft Office (Excel, PowerPoint, Word), Canva and basic databases and software are required
  • Solid time management skills and the ability to work independently while handling a complex and diverse workload in a fast-paced environment
  • Written and oral communication skills with the ability to deliver information to individuals or groups
  • Attention to detail and strong organizational skills
  • Digital marketing knowledge, including social media, photo, or video experience a plus

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