Business Development Manager

5 hours ago

Beverly, Massachusetts, United States Martignetti Companies Full time
Job Title: Business Development Manager

At Martignetti Companies, we are seeking a highly skilled Business Development Manager to join our team. As a key member of our sales team, you will be responsible for driving brand visibility and sales for Diageo's portfolio, with a focus on whiskey and agave brands.

Key Responsibilities:
  • Build and maintain strong relationships with key on-premise accounts to drive visibility and growth of Diageo's portfolio.
  • Develop and execute brand initiatives, platforms, and campaigns to enhance brand equity and awareness.
  • Plan and execute immersive brand experiences and activations, including trade events and consumer-facing engagements.
  • Partner with accounts on cocktail menu R&D, consultation, and strategy to ensure Diageo brands are featured prominently.
  • Deliver training sessions to staff on brand, category, and cocktail knowledge.
  • Manage influencer partnerships and budget, focusing on ROI while growing the Diageo Tequila and Whiskey brands through strategic collaboration.
  • Track sales data and analyze market trends, delivering monthly reports with actionable insights for growth opportunities.
  • Actively engage on social platforms to raise brand visibility and connect with consumers.
Requirements:
  • Elevated understanding of social media platforms and influencer marketing.
  • Proven experience in event planning and execution for trade and consumer audiences.
  • Ability to analyze sales data and make data-driven decisions.
  • Excellent communication skills, both verbal and written, with the ability to convey brand messaging across multiple platforms.
  • Experience working with distributor sales teams to enhance brand presence and meet sales targets.
  • Strong organizational skills with the ability to manage budgets and demonstrate ROI for marketing activities.
  • Knowledge of industry trends, customer needs, and brand reception, particularly in the Whiskey and Agave categories.
What We Offer:

Martignetti Companies prides itself on being a company where you can bring your best self to work every day. We strive to be an employer of choice where everyone feels they belong. We act on our commitment to Diversity, Equity & Inclusion by offering a substantial benefits package that includes generous paid time off, medical, dental, and vision insurance, a comprehensive 401K plan, and employee discounts.

We are an equal employment opportunity employer and welcome applications from all qualified candidates. If you are passionate about the beverage alcohol industry and have a strong background in brand management and sales, we encourage you to apply for this exciting opportunity.

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