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Marketing Operations Manager
2 months ago
AppleOne Employment Services is collaborating with a leading FinTech organization to identify a Marketing Operations Manager to enhance their team. In this pivotal role, you will partner closely with executive leadership to promote operational excellence across their Marketing Technology and Deployment divisions, playing a key part in establishing effective processes with various cross-functional teams. This position is essential for improving and expanding their marketing capabilities, ensuring that marketing managers, social media managers, producers, strategists, and agency partners are equipped to deliver outstanding results for their clientele.
Key Responsibilities
● Collaborate across all Marketing Functions, primarily engaging with
Marketing Technology, Deployment, Data Analytics, and Data Engineering.
● Engage with critical cross-departmental stakeholders: Legal, Data Analytics, Data Engineering,
Customer Experience & Product, Paid Media.
● Foster a culture of excellence by working alongside Marketing leadership to create a
scalable operational framework that enhances process efficiencies and simplification.
● Develop, implement, and sustain campaign toolkits, trackers, and templates that consistently
enhance the output and effectiveness of marketing team initiatives.
● Assist in the planning and objective-setting processes, reporting, and communication
cadences as defined by the scope of the assigned program.
● Oversee marketing information and archiving systems, ensuring documentation is current, files are properly archived, and that they accurately reflect status and content.
● Facilitate meetings to ensure effective information exchange and understanding across teams -
creating and managing agendas, action items, and follow-ups.
● Support the budget management and tracking processes specific to the program area.
● Onboard, coordinate, and nurture relationships with both internal partners and external
vendors and agencies relevant to the program area.
● Demonstrate the ability to delve into details, manage multiple complex projects simultaneously, and engage in hands-on work.
Qualifications
● A minimum of 4 years of experience in program and/or project management within a highly regulated
sector (such as Fintech, Technology, or Healthcare technology) with close collaboration with
marketing technology, data analytics, data engineering, and other essential cross-functional
teams.
● Exhibit exceptional communication, organizational, and time-management skills.
● Capable of quickly organizing information at a high level to address potential
roadblocks, define optimal paths forward, and communicate trade-offs when necessary.
● Strong analytical capabilities - able to analyze and interpret data to guide marketing decisions
and identify risks in projects and programs early to implement mitigation strategies.
● Experience in independently driving work in a dynamic environment, comfortable navigating ambiguity.
● A diligent work ethic and the ability to adapt swiftly while managing multiple projects
concurrently.
● Understanding of audience segmentation and build-out processes (i.e., briefing Data
Analytics, Marketing Technology, and Engineering teams).
● Exceptional written and verbal communication skills.
● The ideal candidate will cultivate positive relationships with stakeholders.
● A passion for democratizing finance and a profound understanding of the organization's mission,
products, and target audience.
