Marketing Operations Manager
4 weeks ago
Paradigm is a leading provider of cloud-based software solutions for the legal industry. We are seeking a highly skilled Marketing Operations Manager to join our team.
The successful candidate will be responsible for defining and implementing the marketing strategy, processes, and metrics that will drive business growth. This includes owning and administering our websites, Salesforce instances, and marketing automation tool stack. The ideal candidate will have a strong analytical mindset, excellent communication skills, and the ability to work collaboratively in a fast-paced startup environment.
Key Responsibilities:
- Own and administer our websites, Salesforce instances, and marketing automation tool stack
- Develop and implement the marketing strategy, processes, and metrics that drive business growth
- Manage and maintain our Salesforce instances, including user roles, profiles, object modeling, page layout design, workflows, and rule logic
- Build and refine the metric tracking and reporting infrastructure to inform broader marketing efforts
- Establish and maintain our Salesforce integrations with third-party applications
- Develop a strategic roadmap for site optimization and marketing automation improvement
- Optimize lead-to-cash workflow efficiency related to marketing and sales transactions
- Perform database maintenance tasks, including diagnostic tests and duplicate entry cleansing
- Manage internal support requests for Salesforce and related integrations
Requirements:
- 3+ years of experience in a fast-paced, demand generation-focused marketing organization
- Proven experience with Salesforce Classic and Lightning
- Experience in website administration and various CMS applications
- Applicable knowledge of HTML5, CSS3, JavaScript, and jQuery
- Advanced understanding and use of Google Tag Manager
- Experience integrating Salesforce with other third-party applications
- Google Analytics, Salesforce, and HubSpot experience for goals, attribution, and BI purposes
- Excellent analytical skills and experience measuring data-driven marketing programs
- Bachelor's degree in Business Administration, Management, Analytics, Operations, Economics, Computer Science, or related field
About Paradigm:
Paradigm is a rapidly growing legal technology business that offers a suite of product solutions to allow lawyers to automate their firms, get more done in less time, and focus on what they do best: practicing law. We operate as a single business and team with multiple software solutions, and we're looking for talented individuals to join our team.
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