Head of Growth Marketing Strategist
4 weeks ago
Growth Marketing Role Overview
We are seeking a highly skilled Head of Growth Marketing to drive the next phase of growth across players, publishers, and developers at 2K. This role is integral to helping identify the right strategies to impact acquisition, engagement, and retention efforts and execute and bring them to life.
Key Responsibilities
- Build and Execute Growth Roadmap: Develop and implement lifecycle marketing strategies rooted in the customer journey, with an initial focus on our player audience.
- Identify New Growth Pathways: Identify and evaluate new opportunities for growth across paid and owned channels, building strong business cases and justifications for investment across all our key audiences.
- Cross-Functional Collaboration: Partner closely with Product, Engineering, and Data Science teams to identify and deliver the technical requirements needed to support growth initiatives.
- Data-Driven Optimization: Leverage quantitative insights to optimize the customer journey, working closely with research and data science to pinpoint opportunities and eliminate gaps.
Requirements
- Growth and Lifecycle Expertise: 12+ years of experience in marketing with a strong focus on growth and lifecycle marketing.
- Strong Technical Ability: Proven ability to work closely with Product, Data Science, and Engineering teams to shape and implement marketing technologies.
- Balanced Decision-Making: A strong grasp of quantitative data coupled with excellent judgment to refine strategies and ask the right questions.
- Passion for 2K: A deep passion for 2K's mission, our business, our products, what we're building for our customers, and the gaming industry at large.
- Adaptability and Empathy: Demonstrated ability to operate with empathy, agility, and flexibility in a hybrid, collaborative and fast-paced environment with team members, colleagues, and cross-functional partners.
- Industry Enthusiasm: A strong interest in gaming and the broader industry, sharing the passion of our customers and employees.
Why 2K?
2K plays a uniquely important role in the future of gaming. We're a multiplatform, multigenerational and multiplayer platform that helps people deepen their friendships around games and shared interests. We believe games give us a way to have fun with our favorite people, whether listening to music together or grinding in competitive matches for diamond rank. This is a hands-on, player-coach role where you will build and lead, eventually growing a team of growth marketers over time. This role reports to our Head of Marketing.
Compensation
The US base salary range for this full-time position is $257,000 to $283,000 + equity + benefits. Our salary ranges are determined by role and level. Within the range, individual pay is determined by additional factors, including job-related skills, experience, and relevant education or training. Please note that the compensation details listed in US role postings reflect the base salary only, and do not include equity, or benefits.
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