Business Development Analyst
5 days ago
We are a leader in the pet care industry, which means we are not only ahead in volume, profit, and market share, but our associates dare to Stand Taller. We innovate new products, impart new agility into existing processes, constantly advance pet nutrition, and always pay it forward in the form of service for our communities and families.
Position SummaryAt Purina, our sales team is fueled by the relentless pursuit of staying at the forefront of the market with our innovative products. As a valued member of our team, you will be empowered to exceed sales goals and play a vital role in our continued success.
Key Responsibilities- Develops 4P Purina portfolio recommendations to drive growth within the assigned business unit
- Provides business overview and analysis to customer teams on progress against market and Joint Business Planning (JBP) objectives
- Assesses competitive market activity and provides analytics around risks/opportunities to the Purina portfolio
- Partners with Finance to deliver promotional recommendations on the Purina portfolio to maximize market impact
- Provides data and recommendations around 4P strategy for new distribution (shelf recommendation, promotion strategy, pricing) using market data
- Provides insights and analytics to support JBP development objectives and initiatives
- Attends monthly retail team meetings to provide business updates, opportunities, or promotional/product mix improvements and key quarter priorities
- Provides ad-hoc reporting and communication for retail initiatives
- Performs omnichannel analysis for the retail customer
- Bachelor's degree from an accredited institution
- 1+ years of experience in category development, business analytics, sales, or marketing preferred
- Previous experience working with PetSmart, Petco, Target, Walmart, Kroger is preferred
- Previous experience with Nielsen/IRI/Power BI, or RSI syndicated data is preferred
- Must be able to travel up to 15% or as business needs require
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