Retail Director of Business Growth

3 days ago

Chicago, Illinois, United States The Trade Desk Full time
About The Trade Desk

The Trade Desk is a pioneering media buying platform designed for the open internet. Our platform helps marketers reach more customers in more places, with more transparency and choice at every stage. We are a team of innovators, risk-takers, and problem-solvers who are passionate about transforming the advertising industry.



About the Role

We are seeking a seasoned Business Director to lead our Retail Business Development efforts. As a key member of our team, you will be responsible for driving revenue growth, building strategic partnerships, and developing large-scale business partnerships across retail media and marketing organizations.



Responsibilities

  • Take North America/Global assigned account responsibility for representing The Trade Desk's growing retail category, including ownership of The Trade Desk's most strategic partnerships with retailers.
  • Drive revenue growth on The Trade Desk platform aligned to the unique business objectives of both the retail media businesses as well as the retail brand marketing group.
  • Architect and drive large Business Partnership agreements across both Retail Media and Retail Marketing organizations.
  • Work directly with existing platform solutions clients and consult on the development of GTM strategies for their product offerings built on top of TTD's platform.
  • Collaborate with our data partnerships team to create a total solution that will drive data revenue across assigned Retail Accounts.
  • Develop a deep technical understanding of The Trade Desk platform, competitive positioning and an informed view of the value chain within programmatic advertising.
  • Partner and collaborate across internal Trade Desk teams aligned towards growth of the retail business as a whole.
  • Create and drive a strategic account plan to achieve revenue goals through existing business growth.
  • Work cross-functionally with The Trade Desk's client services, data partnerships, marketing, and product/engineering teams to guide product roadmap prioritization and successful customer integrations.
  • Facilitate communication internally and externally related to partnerships (demands, strategies, roadmaps, operational requirements, etc.).


About You

  • You are an entrepreneur at heart and are intrigued by the opportunity to directly influence the entire landscape of programmatic advertising.
  • 8+ years' experience creating and building differentiated relationships with retailers.
  • A wealth of experience in a platform-oriented business development or solution selling role, ideally within the AdTech or MarTech industries.
  • 10+ years of experience in business development, sales, or partnerships role, at a programmatic agency, retailer client-side investment team, retail media network, or DSP required.
  • Brand and or shopper marketing experience at a consumer packaged goods company is a plus.
  • Comprehensive working knowledge of the retail media ecosystem and the value chains throughout both shopper marketing and brand marketing, media investment and measurement.
  • Excel in collaboration across internal teams and stakeholders with proven results.
  • Strategic and highly analytical approach to selling concepts with a focus on building relationships with internal and external leadership.
  • A proven track record of annual/quarterly revenue growth across various industries and clients.
  • Driving Brand investment and growth strategies to help large advertisers steal share of wallet.
  • Exceeding revenue targets consistently across multiple quarters.
  • C-Suite engagement: Standing and delivering a C-Level strategy & narrative to drive long term business growth.
  • Challenging the status quo of Media/Data strategies to drive long term partnerships.
  • Going beyond the CMO to engage C-Level stakeholders in Data & Analytics and beyond.
  • Owning execution of C-Level vision across client stakeholders.
  • Shopper & brand budget revenue growth: Driving Shopper and Merchant investment shifts to programmatic from traditional siloed investment channels.
  • Proven and published thought leadership in combining national & shopper spend.
  • Navigating ambiguity and longstanding business challenges to reshape media practices.
  • Driving Joint Business Partnerships.
  • Working on complex partnerships that require alignment of internal and external GTM, product, engineering, legal, finance and leadership teams to achieve revenue goals.


What We Offer

We offer a competitive salary range of $180,000 - $250,000 per year, depending on experience. We also offer a comprehensive benefits package, including health insurance, retirement plan, and paid time off.



The Trade Desk is an equal opportunity employer and welcomes applications from diverse candidates. If you are a motivated and experienced business professional looking to join a dynamic team, please submit your application.

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