Senior Director, Business Development, Retail Leader
12 hours ago
The Trade Desk is revolutionizing the way global brands and their agencies advertise to audiences worldwide. Our mission is to create an independent media buying platform that empowers marketers to reach more customers in more places, with greater transparency and choice at every stage.
Job SummaryWe are seeking a highly experienced Senior Director, Business Development, Retail to lead our retail business development efforts. This individual will be responsible for driving revenue growth on our platform, architecting large business partnerships, and collaborating with internal teams to achieve our retail business goals.
Key Responsibilities- Take ownership of assigned retail accounts, including strategic partnerships with retailers, and liaise with C-Level stakeholders at both the retail brand marketing organization and their affiliated retail media business.
- Drive revenue growth on our platform aligned to the unique business objectives of both the retail media businesses and the retail brand marketing group.
- Architect and drive large business partnership agreements across both retail media and retail marketing organizations.
- Work directly with existing platform solutions clients and consult on the development of GTM strategies for their product offerings built on top of our platform.
- Collaborate with our data partnerships team to create a total solution that drives data revenue across assigned retail accounts.
- Develop a deep technical understanding of our platform, competitive positioning, and an informed view of the value chain within programmatic advertising.
- Partner and collaborate across internal Trade Desk teams aligned towards growth of the retail business as a whole.
- Create and drive a strategic account plan to achieve revenue goals through existing business growth.
- Work cross-functionally with our client services, data partnerships, marketing, and product/engineering teams to guide product roadmap prioritization and successful customer integrations.
- Facilitate communication internally and externally related to partnerships (demands, strategies, roadmaps, operational requirements, etc.).
- 8+ years' experience creating and building differentiated relationships with retailers.
- A wealth of experience in a platform-oriented business development or solution selling role, ideally within the AdTech or MarTech industries.
- 10+ years of experience in business development, sales, or partnerships role, at a programmatic agency, retailer client-side investment team, retail media network, or DSP required.
- Brand and/or shopper marketing experience at a consumer packaged goods company is a plus.
- Comprehensive working knowledge of the retail media ecosystem and the value chains throughout both shopper marketing and brand marketing, media investment and measurement.
- Excel in collaboration across internal teams and stakeholders with proven results.
- Strategic and highly analytical approach to selling concepts with a focus on building relationships with internal and external leadership.
- A proven track record of annual/quarterly revenue growth across various industries and clients.
- Driving brand investment and growth strategies to help large advertisers steal share of wallet.
- Exceeding revenue targets consistently across multiple quarters.
- C-Suite engagement:
- Standing and delivering a C-Level strategy & narrative to drive long-term business growth.
- Challenging the status quo of Media/Data strategies to drive long-term partnerships.
- Going beyond the CMO to engage C-Level stakeholders in Data & Analytics and beyond.
- Owning execution of C-Level vision across client stakeholders.
- Shopper & brand budget revenue growth:
- Driving shopper and merchant investment shifts to programmatic from traditional siloed investment channels.
- Proven and published thought leadership in combining national & shopper spend.
- Navigating ambiguity and longstanding business challenges to reshape media practices.
- Driving Joint Business Partnerships.
- Working on complex partnerships that require alignment of internal and external GTM, product, engineering, legal, finance, and leadership teams to achieve revenue goals.
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