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Senior Marketing Strategist for IVD Market Expansion

1 month ago

San Diego, California, United States CorDx Full time

At CorDx, we are seeking a seasoned Marketing Director to spearhead our marketing efforts and drive growth in the rapidly evolving In Vitro Diagnostic (IVD) market. This full-time position is based in San Diego and offers a competitive salary range of $110,000 - $130,000.

About Us:

CorDx is a leader in the biotechnology industry, dedicated to developing innovative solutions for the healthcare sector. Our team is passionate about making a difference, and we are committed to excellence in everything we do.

Job Summary:

We are looking for a highly skilled Marketing Director to lead our marketing strategy, develop and implement innovative marketing campaigns, and collaborate with cross-functional teams to achieve exceptional results. The ideal candidate will have a proven track record of success in the IVD market, excellent leadership and communication skills, and a creative approach to problem-solving.

Key Responsibilities:

  • Develop and execute a comprehensive marketing strategy aligned with business goals
  • Analyze market trends, customer needs, and competitive landscape to position CorDx as a leader in the IVD industry
  • Enhance and maintain the CorDx brand, ensuring consistency across all marketing materials and communications
  • Design, execute, and oversee marketing campaigns across various channels, including digital, print, and events
  • Collaborate with cross-functional teams, including sales, R&D, and product management, to ensure cohesive marketing strategies

Requirements:

  • Bachelor's or master's degree in Marketing, Business Administration, or a related field
  • Minimum of 8 years of marketing experience, with at least 5 years in a leadership role within the IVD or related healthcare industry
  • Proven track record of developing and executing successful marketing strategies
  • Strong understanding of the IVD market, products, and regulatory environment
  • Exceptional leadership, communication, and collaboration skills
  • Ability to think strategically and analytically, with a creative approach to problem-solving
  • Proficiency in marketing analytics tools and platforms

What We Offer:

  • Medical Insurance Plan
  • Retirement Plan
  • Paid Time Off
  • Training & Development

CorDx is an equal-opportunity employer and celebrates diversity, recognizing that diversity of thought and background builds stronger teams. We approach diversity and inclusion seriously and thoughtfully, and we do not discriminate on the basis of race, religion, color, ancestry, national origin, caste, sex, sexual orientation, gender, gender identity or expression, age, disability, medical condition, pregnancy, genetic makeup, marital status, or military service.