Senior Marketing Strategist for Collegiate Athletics

2 weeks ago


San Diego, California, United States NCAA (National Collegiate Athletic Association) Full time
Job Overview

We are seeking a highly motivated and experienced Senior Marketing Strategist to join our team at the University of San Diego. As a key member of our athletic department, you will be responsible for developing and implementing comprehensive marketing campaigns to promote USD athletics and enhance fan engagement.

Responsibilities
  • Marketing Campaign Development:
    • Create and execute marketing strategies to increase awareness and attendance at USD athletic events.
    • Design and manage promotional campaigns across various channels, including social media, email, and print advertising.
  • Sponsor Fulfillment and Revenue Generation:
  • Develop and maintain relationships with sponsors to ensure successful activations and revenue growth.
  • Collaborate with internal teams to create and implement sponsor activation plans.
Data Analysis and Reporting:
  • Analyze data to measure campaign effectiveness and inform future marketing strategies.
  • Provide regular reports to leadership on marketing performance and revenue outcomes.
Game-Day Experience and Fan Engagement:
  • Lead the planning and execution of game-day presentation elements to enhance the fan experience.
  • Develop and implement initiatives to foster community involvement and build fan loyalty.
Requirements
  • Bachelor's degree in Marketing, Communications, or related field.
  • Minimum 3 years of experience in marketing and promotions, preferably in collegiate athletics.
  • Excellent written and verbal communication skills, with ability to work effectively in a team environment.
Benefits

The University of San Diego offers a competitive benefits package, including medical, dental, vision, and retirement contribution. Additionally, we offer access to on-campus fitness centers and a smoke-free campus environment.



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