Global Insights and Analytics Leader

6 days ago


San Francisco, California, United States Visa Full time
About the Role

We are seeking a highly experienced and strategic Senior Vice President of Global Insights and Analytics to join our team at Visa. As a key member of our leadership team, you will be responsible for driving business growth and informing strategic decision-making through data-driven insights.

Key Responsibilities
  • Lead Global Insights and Analytics: Oversee the development and implementation of global insights and analytics strategies to drive business growth and inform strategic decision-making.
  • Consumer Insights: Develop and maintain a deep understanding of consumer wants, needs, expectations, and behaviors to inform product development and marketing strategies.
  • B2B Client Insights: Provide insights to B2B Marketing and Sales teams to identify opportunities for profitable growth.
  • Product Development and Usage: Partner with Product teams to analyze data, conduct research, and generate insights to uncover unmet customer needs, emerging behaviors, product usage behaviors, and user experiences across the full product lifecycle.
  • Brand Insights: Work closely with the Brand team to deepen our understanding of how our brand can connect with key stakeholders to drive commercial value for the firm.
  • Media and Content Strategies: Conduct research, analyze data, and develop insights to inform Visa's content strategies across traditional media, social media, and digital platforms.
  • Marketing Services: Develop revenue-generating services, programs, and platforms based on proprietary analytics and insights for banks, merchants, and other partners.
  • Marketing Measurement Framework: Oversee the Brand Health & Strength tracker, ensure integration of Marketing metrics and KPIs across all key activities, and manage the Marketing Measurement Framework.
  • Stay Current with Industry Trends: Continuously monitor industry trends, new technologies, and competitor strategies to inform business decisions.
Requirements
  • 15+ Years of Experience: Minimum 15 years of relevant work experience with a bachelor's degree or at least 12 years of work experience with an Advanced degree (e.g., Masters/MBA/JD/MD) or a minimum of 10 years of work experience with a PhD.
  • World-Class Marketing and Business Leadership: Strong project management experience leading cross-functional teams, achieving goals on-time and on-budget.
  • Proficiency in Dealing with Complex Data: Ability to derive actionable insights from large quantities of complex data.
  • Background in Statistical Modeling and Data Science: Experience in statistical modeling, data science, user experience measurement, marketing ROI measurement, and/or consumer digital technology.
Preferred Qualifications
  • 18+ Years of Experience: 18+ years of experience with an Advanced Degree (e.g., Masters, MBA, JD, MD, PhD).
  • Thought Leadership in AI and ML: Recognized as a thought leader in the application of Artificial Intelligence (AI) and machine learning (ML) to improve the consumer experience.
  • Experience with AI/ML and Digital Analytics: Experience with AI/ML (Supervised and Unsupervised Learning), Digital Analytics/Precision Targeting, CRM/Customer LTV, Multi-Touch Attribution and Mix Optimization, Net Revenue Management, IoT Analytics, Ensemble Forecasting Models, Digital Shopper Journeys, E-commerce Analytics, and/or NLP.


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