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Senior Vice President of Global Insights and Analytics

2 months ago

San Francisco, California, United States Visa Inc. Full time
About the Role

Visa Inc. is seeking a highly experienced and skilled Senior Vice President of Global Insights and Analytics to join our team. As a key member of our leadership team, you will be responsible for driving strategic decision-making through data-driven insights and analytics.

Key Responsibilities
  1. Lead Global Insights and Analytics: Develop and execute a comprehensive strategy for global insights and analytics, leveraging advanced statistical techniques, data science, and technology to identify trends, patterns, and insights that inform strategic decision-making.
  2. Consumer Insights: Provide a deep understanding of consumer wants, needs, expectations, and behaviors, developing and sharing effective narratives to motivate action across the enterprise.
  3. B2B Client Insights: Develop and share insights with B2B Marketing and Sales teams to identify opportunities for profitable growth.
  4. Product Development and Usage: Partner with Product teams to analyze data, conduct research, and generate insights to uncover unmet customer needs, emerging behaviors, product usage behaviors, and user experiences across the full product lifecycle.
  5. Brand Insights: Work closely with the Brand team to deepen our understanding of how our brand can connect with key stakeholders to drive commercial value for the firm, creating both category and cultural insights to inform strategies.
  6. Media and Content Strategies: Conduct research, analyze data, and develop insights to inform Visa's content strategies across traditional media, social media, and digital platforms.
  7. Marketing Services: Develop revenue-generating services, programs, and platforms based on proprietary analytics and insights for banks, merchants, and other partners.
  8. Marketing Measurement Framework: Oversee the Brand Health & Strength tracker, ensure integration of Marketing metrics and KPIs across all key activities, manage the Marketing Measurement Framework.
  9. Stay Current with Industry Trends: Continuously monitor industry trends, new technologies, and competitor strategies through market monitoring and intelligence gathering.
  10. Communicate Insights Effectively: Display exceptional ability to communicate observations, vision, and strategic ideas with compelling rationale to influence and facilitate decision-making.
  11. Lead and Manage Teams: Manage and lead globally distributed teams, demonstrating fairness, open-mindedness, morale building, and supporting others' efforts for career growth and professional development.
Requirements
  1. Experience: 15 or more years' relevant work experience with a bachelor's degree or at least 12 years of work experience with an Advanced degree (e.g., Masters/MBA/JD/MD) or a minimum of 10 years of work experience with a PhD.
  2. Marketing and Business Leadership Expertise: World-class marketing and business leadership expertise across multiple geographies.
  3. Project Management: Strong project management experience leading cross-functional teams, achieving goals on-time and on-budget.
  4. Complex Project Delivery: Demonstrated ability to define and successfully deliver complex projects with outstanding results—from business case development through deployment.
  5. Data Analysis and Insights: Proficiency in dealing with large quantities of complex data and the ability to derive actionable insights from that data.
  6. Background in Data Science: A background in statistical modeling, data science, user experience measurement, marketing ROI measurement, and/or consumer digital technology.
Preferred Qualifications
  1. Advanced Degree: 18+ years of experience with an Advanced Degree (e.g., Masters, MBA, JD, MD, PhD).
  2. Thought Leadership in AI and ML: Recognized as a thought leader in the application of Artificial Intelligence (AI) and machine learning (ML) to improve the consumer experience.
  3. AI and ML Experience: Experience with AI/ML (Supervised and Unsupervised Learning), Digital Analytics/Precision Targeting, CRM/Customer LTV, Multi-Touch Attribution and Mix Optimization, Net Revenue Management, IoT Analytics, Ensemble Forecasting Models, Digital Shopper Journeys, E-commerce Analytics, and/or NLP.
  4. Passion for Innovation: Must have a passion for innovation and be unafraid to find and establish new frontiers of understanding and business development.
  5. Superior Communication Skills: Superior written, verbal, and interpersonal skills.