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Senior Vice President of Performance Marketing
1 month ago
Expedia Group is seeking a seasoned marketing executive to lead our global performance search efforts. As Vice President of Performance Marketing, you will be responsible for developing and executing a comprehensive performance search strategy, leveraging technology, machine learning, and advanced analytics to drive efficient and scalable customer acquisition across multiple global markets.
Key Responsibilities:- Global Leadership & Strategy: Lead and mentor a global team of search marketing professionals, aligning performance search strategies with company growth objectives and managing a significant P&L.
- Search Engine & Metasearch Optimization: Oversee SEM and Metasearch activities and drive detailed channel analytics, leveraging advanced technology and data-driven insights to improve performance and customer conversions.
- Bidding Operations: Build and streamline processes for placing bids across millions of auctions, optimizing bids with machine learning models.
- Data-Driven Innovation: Utilize vast data resources for decision-making, continuously optimizing efforts through A/B testing and advanced analytics and staying ahead of industry trends.
- Cross-Functional Collaboration: Work with product, engineering, data science, and analytics teams to integrate machine learning into marketing processes, and partner with brand leaders to align strategies with business objectives.
- Team Development & Leadership: Build and nurture a high-performing global team, fostering a culture of innovation and continuous improvement, and providing professional development opportunities.
- A big picture thinker with the ability and willingness to execute rapidly.
- 20+ years of experience in digital marketing, with deep expertise in performance marketing across Search Engine Marketing (SEM), Meta Search, and other performance-based acquisition channels.
- Proven experience managing a large P&L and driving measurable business growth through performance search strategies.
- Strong understanding of machine learning, automation, and technology-driven marketing solutions, with experience integrating these into large-scale marketing operations.
- Exceptional leadership skills with a demonstrated ability to manage, mentor, and inspire large, geographically dispersed teams.
- Highly analytical and data-driven, with a track record of using data to inform strategy, optimize performance, and drive business outcomes.
- Excellent communication and collaboration skills, with the ability to influence senior stakeholders and work effectively across cross-functional teams.
- Experience in the travel industry or a similarly fast-paced, dynamic environment is highly preferred.
- Demonstrated ability in assuming ownership, moving quickly to implement ideas, and delivering measurable results in a fast-paced online environment.
The total cash range for this position in Seattle is $296,000 to $415,000. Employees in this role have the potential to increase their pay up to $474,000, which is the top of the range, based on ongoing, demonstrated, and sustained performance in the role.
Expedia Group is committed to creating an inclusive work environment with a diverse workforce. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.
