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Director of Global Brand Strategy

1 month ago

Seattle, Washington, United States Pacific Market International Full time
Job Description

The Director of Global Brand Strategy will play a crucial role in driving our brand strategy and planning across the organization. This position will oversee the development and implementation of marketing strategies, ensuring alignment with our overall business goals.

Key Responsibilities
  • Partner closely with the VP of Marketing and the marketing leadership team to create and implement a robust brand strategy.
  • Manage the global marketing budget, ensuring efficient financial planning and resource allocation.
  • Lead the monthly and quarterly business review process, collaborating closely with the finance team to develop planning processes and update strategies accordingly.
  • Develop and communicate the short and long-term marketing strategy and brand plan, including seasonal support and activation roadmaps.
  • Manage partnerships and agency relationships across marketing, ensuring standardized contracts and fee schedules are in place.
  • Build and lead the GTM management team, supporting global marketing initiatives and overseeing the deployment of creative resources.
  • Drive transformational programs that enhance return on investment, including the development of tools and systems to measure marketing effectiveness.
  • Lead special projects for marketing leadership, including partnership development, scoping, setting objectives, and defining success criteria.
  • Foster cross-functional relationships to ensure alignment, integration, and support for marketing initiatives and overall brand strategy.
  • Continuously improve processes, workflows, and tools, driving efficiency, quality, and scalability.
  • Provide leadership, mentorship, and professional development opportunities to the marketing team, fostering a culture of teamwork, innovation, and excellence.
Requirements
  • Bachelor's degree in marketing, finance, business administration, or a related field.
  • 10+ years of experience in business strategy, marketing, finance, or operations.
  • Prior history of people management, leading successful teams, and managing sophisticated programs across various functions.
  • Strong background in developing brand and marketing strategies, setting targets and goals, and managing budgets and brand planning.
  • Proven track record in assessing marketing impact, setting objectives and key results, guiding yearly and quarterly strategies, and conducting business evaluations.
  • Outstanding written and verbal communication skills, with the capability to effectively interact with individuals at all levels of the organization.
  • Excellent organizational, communication, and interpersonal skills, with a proven track record of working well with diverse individuals and facilitating agreements.
  • Demonstrated ability to successfully handle multiple projects simultaneously in a fast-paced environment, ensuring timely completion while upholding high standards of attention to detail and quality.
What We Offer
  • Salary Range: $170,000 - $190,000
  • Annual bonus, based on company and individual results
  • 14-Paid holidays
  • Dental, vision, 401(k), and much more