Senior Integrated Marketing Lead

1 week ago

San Francisco, California, United States Square Full time
About the Role

We are seeking a highly skilled Senior Integrated Marketing Lead to join our team in the US. This role will oversee integrated marketing functions for Cash App's Commerce team (Afterpay + Cash App Pay).

Key Responsibilities
  • Oversee Afterpay integrated marketing efforts in the US & partnering closely with Afterpay International to help bring consistency across our brand globally.
  • Design, develop and scale campaigns that drive consumer awareness and adoption of Cash App's commerce solutions (pay now and pay later).
  • Design and execute a content strategy and calendar that highlights our value proposition in a way that resonates with our core customer.
  • Collaborate with marketing channels (B2B and B2C), Creative, Data Science, and comms to execute launch plans flawlessly.
  • Develop integrated marketing campaigns that support 3rd party partners during peak retail moments and/or during critical phases of the partnership (e.g. at launch).
  • Develop compelling customer-centric product positioning and oversee the consumer launch and adoption of commerce products.
  • Partner with Customer Insights & Data Science to gather insights that drive campaign direction.
  • Partner with Product & Customer Insights to develop feedback loops on marketing effectiveness, brand health and areas of opportunity regarding brand perception.
  • Partner with Creative and external agencies to build campaign platforms, assets and evergreen content.
  • Acting as an advocate for enhancing the overall look and feel of the brand across all touch points.
Qualifications
  • 12+ years of relevant work experience across integrated marketing, product marketing, and/or brand marketing.
  • At least 5+ years of direct integrated marketing experience.
  • Experience working in technology, financial services, or retail companies is preferred.
  • Proven track record of leading cross-functional teams.
  • Strong verbal and written communicator, with the ability to synthesize a complex situation into a concise plan.
  • Data driven and strong analytical skills.
  • A team player who is accountable, proactive, solution-oriented and willing to solve problems.
  • Ability to analyze data to uncover insights.
About Square

Square is a global technology company with a focus on financial services. We build tools to help more people access the economy. Our products include Square, Cash App, Spiral, TIDAL, and TBD. We're committed to creating a more inclusive economy where our customers have equal access to opportunity.

We're an equal opportunity employer and welcome applications from diverse candidates. We're committed to creating a workplace that's inclusive and respectful of all employees, regardless of their background, identity, or expression.

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