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Digital Marketing Manager

2 months ago

New York, New York, United States Curb Mobility Full time
About Curb Mobility

Curb Mobility is revolutionizing the future of urban mobility with a driver-centric approach to ride-hailing. Our mission is to provide unparalleled transparency to riders and drivers alike, leveraging upfront pricing to power millions of taxi rides worldwide and facilitating billions of dollars in payment transactions annually through our open mobility platform.

We've built an innovative suite of products that provide a unified supply of taxis and licensed for-hire vehicles, the first of its kind to bring solutions for passengers, drivers, and fleet management. Our B2B services power millions of rides for transit agencies, healthcare providers, and businesses, while also providing effortless payments and advertising that reaches captive audiences of millions on Taxi TV.

Our teams of passionate entrepreneurs, creative thinkers, and change-makers are dedicated to building the mobility network of the future. We're headquartered in Long Island City, NY, with offices in Northern Virginia, Las Vegas, and London.

Job Summary

We're seeking a highly motivated Digital Marketing Manager to drive the execution of world-class integrated marketing plans and campaigns, delivering brand impact and growth for Curb Mobility. As a key member of our marketing team, you'll work cross-functionally to create the future of the brand for drivers and riders.

This is a unique opportunity to join an exceptional team in a fast-paced and rewarding environment. You'll be responsible for enabling communications, incentives, and paid marketing activities to deliver reliably great experiences and excellent value for Curb Mobility users, drivers, and businesses.

Key Responsibilities
  • Develop and execute multi-channel marketing strategies for rider, driver, and business products
  • Uncover new areas of opportunity and leverage findings to scale our communication channels and platform
  • Responsible for digital projects from beginning to completion, ensuring changes, assets, directions, and best practices are implemented
  • Creating and optimizing landing pages for complex products/services, incorporating A/B & multivariate testing
  • Manage budgets and platform mix to achieve volume and efficiency goals
  • Drive growth through new targeting and bidding improvements, leveraging data to find new profitable segments, and testing into new platforms, and channels
  • Develop metrics to help the business understand the unit economics of different digital spend options and manage budgets to maximize profit
  • Collaborate with our data, product, and engineering teams to ensure quality, accessibility, and consistency of digital marketing data for analytics, attribution, and reporting
Requirements
  • 5 years of professional work experience in a marketing role at an agency or in-house
  • Must be located in NYC, hybrid work schedule
  • Prior experience in growth marketing, product marketing, or lifecycle marketing
  • Excellent project management and interpersonal skills with the ability to balance rigorous attention to detail with swift execution
  • Analytical thinker with experience in data-driven marketing
  • You know your markets, customers, and competition, and you're strong at bringing this information into your marketing strategies
  • You're diligent when it comes to formatting, organizing down to the smallest detail, and meeting your deadlines
  • You're proactive, value accountability, and take pride in running your projects
  • Experience with marketing tools (Analytics, Email Marketing, Social Listening, SMS Marketing, Website Builder, In-app Consumer Touch Point, etc)
Benefits
  • Free lunch every day in the office
  • On-going diversity and inclusion training
  • Short and long-term disability
  • Shuttle service from ferry or subway station to the office
  • Great medical, dental, and vision insurance options
  • Mental health benefits
  • Peleton Subscription
  • 15 days PTO + 10 paid holidays + 10 sick days
  • 401(k) matching
  • Pre-tax commuter benefits, HSA, FSA, Dependent Care
  • 16 weeks paid maternity leave, 6 weeks paid paternity leave - biological, adoptive, and foster parents are all eligible