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Director of Revenue Strategy

2 months ago

Shelton, Connecticut, United States Highgate Full time

About the Role

The Senior Sales Director will be responsible for leading and driving top-line revenue strategy for traditional sales-related segments, including group, volume transient, and catering. This individual will be responsible for staying ahead of market trends, market share movement, and ongoing competitive hotel analysis, while directing the property sales teams (rooms and catering) to ensure budgeted revenues are met or exceeded.

Key Responsibilities

  • Develop and implement a comprehensive revenue strategy to drive top-line growth and meet budgeted targets.
  • Lead and direct the sales teams to achieve revenue goals, while maintaining a strong focus on customer satisfaction and retention.
  • Conduct market research and analysis to stay ahead of market trends and competitive hotel activity.
  • Develop and implement a marketing communications plan to achieve the desired positioning of the hotel.
  • Manage the sales and marketing budget to support revenue attainment and business growth.
  • Collaborate with revenue management to optimize pricing and revenue strategies.
  • Develop and implement key segment strategies to drive revenue growth and market share.
  • Manage group pace measurement and set sales production goals to achieve budget and market share targets.
  • Develop and implement effective sales deployment schemes and market assignments to drive revenue growth.

Qualifications

  • Bachelor's degree in Marketing or a related field.
  • At least 3 years of experience as a sales leader, with prior hotel sales experience.
  • Experience dealing with ownership groups and asset management.
  • Proficient in managing and using sales automation and PMS systems.
  • Experience working collaboratively with revenue management.
  • Well-rounded knowledge of all market segments and channel sources.
  • Excellent communication and presentation skills.
  • Strong interpersonal skills and ability to work in a team environment.
  • Ability to direct, lead, train, motivate, and drive a direct sales team.

About Highgate

Highgate is a leading hospitality management company that operates a portfolio of hotels across the United States. We are committed to delivering exceptional guest experiences and driving revenue growth through innovative sales and marketing strategies.