Business Development Manager for Nonprofit Fundraising

5 days ago

Charleston, West Virginia, United States GoodUnited Full time
About the Role

We are seeking a highly skilled Marketing Manager to join our team at GoodUnited, a fast-growing company dedicated to helping nonprofits harness the power of social networks.

Job Description

This is an exciting opportunity to work with a passionate and innovative team that makes a direct impact on how nonprofits engage their communities.

The successful candidate will be responsible for developing and executing comprehensive content strategies that align with our sales and customer success goals. They will drive revenue growth by creating high-quality leads for our sales team and foster collaboration across internal teams, current customers, and prospects.

Key Responsibilities
  • Drive Content Strategy: Develop and implement comprehensive content strategies that align with GoodUnited's goals, focusing on driving revenue growth and customer retention.
  • Manage Communication: Lead communication efforts across internal teams, current customers, and prospects to answer key questions like, 'What are we selling?' and 'What's coming next?' Ensure consistent, impactful messaging to drive engagement and business growth.
  • Create Market Strategy: Design, implement, and manage a complete market strategy that creates revenue opportunities for the sales and customer success teams.
  • Content Creation & Dissemination: Produce high-impact content, including videos, that showcases GoodUnited's technology, repackaging information into consumable formats for different audiences.
  • Collaborate Cross-Functionally: Work closely with the Chief Revenue Officer (CRO), CEO, Associate Director of Implementation, and Support Engineer to ensure content strategies are aligned with sales and company objectives.
  • Utilize CRM Tools: Leverage CRM platforms like HubSpot to manage content workflows, track engagement, and measure the success of campaigns.
  • Engage in Discovery: Ask insightful discovery questions to uncover stakeholder needs, which will shape your content creation and strategy development.
Go-to-Market Strategy & Execution
  • Internal Training and Enablement: Educate customer-facing teams (Sales, Customer Success, Support) on new product features, emphasizing their impact, benefits, and use cases. Deliverables include:
    • Sales overview decks
    • Customer success and onboarding training decks and videos
    • FAQ and knowledge base documentation for Support
    • Internal release notes
  • External Training and Enablement: Provide nonprofit customers with the resources needed to understand and adopt new features. Deliverables include:
    • In-product tutorials and tool-tips (via UserFlow)
    • Announcement emails for nonprofits
    • Blogs, webinars, and training videos (as necessary)
      • FAQ topics, such as compliance and best practices in messaging
    • Additional slides for customer success (if necessary)
    • External release notes
  • Marketing Collateral Development: Create engaging marketing materials to build excitement around new features and increase product awareness among customers and prospects. Deliverables include:
    • Product update blog posts
    • Social content for feature announcements (includes new journey announcements)
    • Website updates and new feature sub-pages (includes new journey announcements)
    • Case studies highlighting product successes
Requirements
  • Experience: At least 5 years of experience leading content strategy and execution, with a track record of taking content initiatives from 0-1.
  • Strategic Mindset: Proven ability to design and manage content strategies that align with sales and customer success goals, while creating new revenue opportunities.
  • Content Creation: Strong skills in creating engaging content, particularly videos, that communicate complex information in an accessible way.
  • CRM Proficiency: Hands-on experience with CRM tools like HubSpot for managing campaigns, tracking leads, and deploying content.
  • Curiosity & Discovery: Strong discovery and questioning skills to gather insights that inform your content strategies.
  • Collaboration: Demonstrated ability to work cross-functionally with leadership to align content strategies with business goals.
Preferred Skills
  • Familiarity with Video Production Tools: Experience working with video production tools and techniques.
  • Demonstrated Ability to Use Content as a Growth Engine: Proven ability to leverage content as a driver of business growth and revenue opportunities.
Nice to Have
  • Experience in Tech or SaaS Environment: Familiarity with nonprofit organizations or fundraising technologies.
Why Join Us?
  • Work with a Fast-Growing Company: Be part of a dynamic team that is shaping the future of nonprofit fundraising.
  • Collaborate with Passionate Team Members: Work alongside like-minded individuals who share your passion for making a difference.
  • Making a Direct Impact: Contribute to a mission-driven organization that improves the lives of people and communities worldwide.
Benefits
  • Competitive Medical, Dental, and Vision Programs: Comprehensive health insurance coverage for you and your loved ones.
    • 100% employee premium coverage, with nominal buy-ups for additional dependents.
  • Disability Insurance: Financial protection in case of unexpected events.
  • Unlimited PTO: Flexible time off to recharge and pursue your passions.
  • Birthday PTO: Celebrate your special day with extra time off
  • Parental Leave Program: Paid leave and other benefits for new parents.
  • 401(k) Plan: Secure your financial future with a competitive retirement plan.
  • Company Stock Options: Opportunity to own equity in a rapidly growing company.

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