Market Research Analyst
3 days ago
As a Survey Researcher on the Reputation Marketing & Insights team at Amazon, you will play a critical role in managing a global reputation tracking survey. This challenging and meaningful work will require you to be resourceful, think strategically, and translate advanced analytics into actionable insights.
Key Responsibilities- Design and execute a global perception tracking survey to identify messaging opportunities and inform communication strategies that bolster Amazon's reputation.
- Engage in strategic discussions with partner teams to ensure research generates actionable and on-point findings.
- Scale learnings and insights to other teams in CCR and the broader Amazon marketing and communications community.
- Identify opportunities to simplify existing research processes and operate more nimbly.
This team sits within the Communications and Corporate Responsibility (CCR) organization, focusing on conducting research that identifies messaging opportunities and informs communication strategies for Amazon as a brand.
Requirements- 7+ years of quantitative/qualitative market research experience, including survey design and execution.
- 5+ years of experience using quantitative and qualitative research data to make business decisions.
- Experience in brand/reputation tracking.
- Excellent written and verbal communication skills, with an ability to communicate research to executive leaders and audiences without a technical background.
- Demonstrated ability to work independently and autonomously.
- Proven ability to work in an interdependent team and develop processes at scale.
- Detail-oriented, with an ability to move fast and adapt to change.
- Master's degree in a relevant field.
- Experience working with global cross-functional teams.
- A strong track record of research vendor management.
- Experience using data visualization tools.
- Ability to propose advanced analyses to uncover deeper trends and relationships in the data.
- Ability to translate results from statistical models into digestible reports, tables, and graphs.
- Experience with statistical techniques used for survey design and analytics.
- SQL and/or R experience.
Amazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status.
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